Author: vicpatel

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How to Drive Sales and Traffic to Your Business Using Social Media Influencers

Did you know that some big influencers out there online can drive millions of dollars in sales with a single post on social media or mention on a big blog? There are even billion-dollar businesses that have gotten their start from single big influencers mentioning their products.

And, surprisingly enough, it’s easier to do than you might think. Sure, it might be far harder to do a multi-million dollar launch overnight from a giant star mentioning you to be nice, but there’s plenty of well-known influencers that can still drive a ton of sales your way (and you never know when you might get lucky by landing a bigger one).

To increase your chances of this, you should take the time to reach out to these big influencers, blogs, news sites, etc., and offer them your products for free in the hopes that they’d be willing to review them.

Sometimes you can even pay these influencers to mention your products. And although some of the biggest influencers out there cost some serious money to do that, others will do it for virtual pennies on the dollar (think about it – $100 or so for a minute or two of their time is a terrific deal for some even semi-well-known influencers).

Not sure how to find these influencers? Don’t overthink it! Search social media sites like Facebook, Twitter, Pinterest, YouTube, etc., on top of forums, blogs, big news sites, magazines, etc., and then reach out to them directly on those sites (via messaging or finding an e-mail address).

You can also twist this method by reaching out to relevant blogs, news editors (magazines or big news sites), and others in the media, and then offer to write up an article for them on a topic related to your product. As long as it’s not just a promotion, several of these editors often are tasked with writing new articles but don’t necessarily want to do all the research and writing themselves. If you do the work for them, allow them to edit it any way they want and aren’t too sales pitchy, you can land some significant publicity with some big influencer sites.

So take the time to identify and reach out to influencers and big sites to see if they’d be willing to mention your product (even if for a price) or review it for a free copy. Just a couple of deals can create a significant boost in sales for you!

For more ways to use social media to drive sales to your business, check out this tool here News Poster.

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Facebook Marketing Tips That Youll Want To Like

Facebook Marketing Tips That Youll Want To Like

There are no miracle methods you can use to develop a successful social media marketing campaign. Every single company has its target audience with specific likes, dislikes wants and needs. The article below will give you some robust guidelines you can use to benefit from this excellent marketing tool.

Please do not sign up for a Facebook account and expect your brand’s name to speak for itself. Even if the brand you are marketing is established, you still need to make it even more popular. Failing to do this may result in you losing some of your fans.

If you have nothing valuable to say to your audience, do not say anything. People do not want to visit your page and be treated to information that is useless and dated. If you do not have anything relevant and unique to talk about, try sharing links or videos in the same niche.

You need to have a unique Facebook page if you use it for marketing purposes. Put up neat visuals or add some colour. The sorts of people who like Facebook will appreciate this type of page rather than a plain one.

Try using custom tabs on your Facebook page. When you first create your business Facebook page, you’ll have general tabs like the Wall and Info. Try extending your capabilities by creating your custom tabs. Some businesses have accounts containing links to various content like products, newsletters, and ongoing contests.

Do not leave any sections of your Facebook page blank if you are looking to market your business. Many people neglect to put all of their info, which can cost a lot in the long run. If people cannot find the information they need on your business, they may seek somewhere else to get what they need.

Offer something in exchange for signing up on your Facebook page. Having visitors register on your page lets you engage them in ongoing dialogue about your business. Offering them something like an entry in sweepstakes makes them more likely to write on your page and provide your business with valuable leads.

You don’t need a business page if you don’t have frequent repeat customers, such as a Realtor or car salesman. Your customers will want to read your posts every day on Facebook. Facebook ads that target customers with a specific interest may be a better bet.

Try posting to Facebook at different times during the day. If you have a habit of posting simultaneously every day, you may not know if there are better times to get engagement. Every target audience is different, and what works for one time-wise might not work for another. Try posting multiple times during the day to see when your audience is the most active.

Promote your Facebook page all over the place. Share the link to your social media profile on your website, on your page, on your blog, on your friends’ pages and anywhere else you can think of. The more exposure your page gets, the better it is for your business.

Make content on your Facebook page exclusive. People tend to love what they think is “out of reach.” Try offering something valuable to your audience in exchange for them to “Like” your page. It is a win-win situation for everyone. Some businesses have offered free products like e-Books just for “Liking” their page.

This information in this article should have helped you get a handle on Facebook marketing. Use it to develop a campaign and use Facebook in a manner that is productive for you. When you start today, profit increases will come quickly.

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How To Use Social Media Effectively

According to a survey conducted in the United States a stunning 90% of businesses were active in some way on social media in 2017. Facebook alone, has close to 1 billion users, equal to the total population of India, all over the globe.

The world has progressed to the point where everyone wants everything right at their fingertips. They want what they want constantly and they want what they want NOW. That is the number one rule of social media. If it’s used effectively the rewards are great. You want a social media page that

• Is active
• Has a large, engaged, and growing following
• Speaks to a large, relevant audience that translates into business conversions.

Using social media in a way that accomplishes these things can be tricky, but it also can be done.

Consider some of the following guidelines:

1: Headlines Matter:

You may have heard this famous proverb “don’t judge a book by its cover” but let’s be honest with ourselves. We are visual creatures who often act on the first thing we see, and authors seem to agree with marketing experts that the cover very much matters. Creating effective social media headlines takes some practice. Headlines should be catchy, attention-grabbing, and the appropriate length depending on your platform.

2: Compelling Visuals:

What we see is more important online than what we hear or read. Visuals play a vital role in all social media campaigns. The use of compelling pictures and video material brings more value and attention to your posts, especially when compared to plain text. Visual posts are becoming more important on every form of social media, but many platforms like Pinterst, Snapchat, and instagram rely on visuals entirely, and their popularity continues to soar.

3: Adapt According To Your Platform

Whether you’re working with Facebook, Instagram, Twitter, or any other social media site, each platform is going to come with a set of features. Most sites allow you yo post links, videos, and images along with your engaging text posts. Each platform is different, however. Instagram for instance offers various filters and focuses primarily on posts related to graphics, photos, and other visual posts. The nature of Instagram makes it ideal for sharing art. Twitter on the other hand, while it allows some of these features, is better for shorter blurbs and other text-based posts. Character limits require to you get your information out there short and quick, and as a far more active program you have to post CONSTANTLY to keep up with your following and your competition.

Whatever platform you’re using, you’ll need to familiarize yourself with the individual social media site and adapt accordingly.

3: Trending and Timely:

Twitter perhaps began this concept, but Facebook and other platforms are adopting the concept of trends and hashtags as well. It’s important to follow what’s going with these trends, as well as what people are talking about on social media in general. Your posts must be timely, and fall in sync with current trends to remain engaging and capture the attention of your audience. Give them content that’s relevant.

You’ll have to experiment with your content strategy as far as when to post. Some audiences and topics trend at different times of day depending on the behaviors of their audience. What are their work schedules and daily routines? Try to pinpoint the times that they’re most on and post accordingly. This may require some trial and error at first, but as you tweak your posting schedule you’ll want to adjust and post mostly during the times that get the most engagement (likes, clicks, comments, shares etc)

Of course most of us aren’t available to post on social media 24/7, fortunately you may not have to. Many features like Facebook’s auto-scheduling program can make your life much easier as they allow you to schedule your posts in advance.

4: Cast A Net Of Posts:

Using a net can catch more fish for you than using a fishing rod. Its wider and has more reach. The same concept can in some ways be applied to social media. The algorithms of your visibility very much depend on the activity of your page. The more you post the more likely you are to be seen. One or two posts a day is good, but at some point it may not be enough. You want relevant content your audience will appreciate, so don’t just spam post, but have your content planned in mass and in advanced. Five or more posts a day may be ideal to start, but you can experiment with the number of posts you plan as you measure engagement.

4: Interact With Users:

Interaction with your users is an important, but neglected step in social media management and influence. First, many pages like Facebook measure your pages response times and rates and will sometimes post them publicly. You want to be as responsive and interactive as possible in your profiles inbox system, and even on your posts.

Users are more likely to engage if they feel connected with your brand on a personal level. Answer questions, respond to criticism, and above all, be friendly and polite. Let your users know there’s real people behind your page.

5: Keep The Content Coming

One of the biggest struggles for many businesses and users in social media is consistency. Creating content is more tedious than you would think, but it has to be done all the time. New content every day, fresh and original, is one of the biggest keys to success in social media.

Not everyone has time for content posting and creation, especially in a way that keeps up with the demands. With content constantly rolling out, you need to keep your pages busy. Luckily many automated programs like News Poster make the job a lot easier for those who are willing to invest.

Your Free E-Book:  Make Money Messing Around On Facebook

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How To Sell To Other Businesses

Business to marketing seems like a foreign language to many people trying it for the first time. The consumer markets seem so much plainer and easier; after all, we’re dealing with everyday people. With businesses, we feel we are dealing with some mysterious entity or some divine VIP, a thing whose persona is foreign to everything we knew in the every day human consciousness.

The reality that most people miss, and it’s a well-kept secret, businesses are people. They are decision-makers, executives, highly paid company officers, and even midgrade managers. At the end of the day, though, they are people; selling to other businesses is no different than selling to people, except that you have to consider the kind of person you’re selling to. Much of this involves trying to get into a person’s head. What does a business owner or manager need and/or want? What things will improve their lives, and more importantly, the operations of their business? Answering these questions is the first key to selling to other businesses.

1: Identify Your VIP

The first step in creating a strong pitch for your product and service is considering your VIP; there may be more than one to consider depending on how the decisions are made. You have to know who you’re selling to and then consider how your business can benefit them personally. As we discussed, you’re dealing with real people, and they are taking their own needs and desires into consideration and their roles in serving the greater needs of the company. Is your contact a buyer, a manager, or a business owner?

Depending on who you’re speaking to, you’ll want to come with ideas and features about what you have to offer and how it makes their lives easy as well as benefiting their employer.

2: Don’t Just Sell, Give Them Something They Can Use

Whoever your VIP may be, you can expect that someone has found them too, and they probably get multiple pitches a day for what you have to offer. A simple letter with a sales pitch is no longer enough to draw people in anymore. Because of this, you want to attach your sales pitch to something they can use. Many companies do this by offering white papers. White papers may be written as guides on important industry topics and trends and may even highlight the industry’s problems. This can be accompanied by a pitch explaining how you offer a solution. Either way, the white papers are free and useful, so there’s no harm in reading.

Writing effective white papers isn’t easy, but it can be done.

3: Start With Value Over Price

When you’re making a pitch to any business, you may find yourselves in the middle of a bidding war. Too many entrepreneurs focus only on their prices as a way to put their best foot forward. While pricing certainly is important, it’s far more vital to highlight the value your product has to offer. What can your product do that other can’t. Can it save the company time or money even while requiring an investment? Can it make life easier for managers or help improve employee morale and productivity?

When you’re making your bid, don’t advertise that you are cheap. If anything, this will raise red flags if it’s all you have to offer.

4: Highlight The Business Benefits

Whether it’s in consumer to consumer or business to business marketing, even professionals have made this terrible mistake in copy-writing. Never tell someone about the features of what you have to offer. Features are boring, and no one wants to hear you list them all day long. They want to know how what you have to offer is going to solve a common problem. Just don’t tell them, “My computers have a lot of RAM,” but instead consider, “Are you tired of losing valuable company time and money waiting for your computers to load? With our CPUs high RAM capability, your upload, download, and processing speeds will be through the roof. You’ll save time, money, and your business will be moving at lightning speed when processing your data!”

Benefits are everything. Nobody wants to know what you can do; everyone wants to know what you can do. “For me.”

5: Make it Easy To Act

Your call to action (CTA) is the grand finale of any pitch you write. It needs to be dazzling and out of the park, but more importantly, it needs to be easy to act upon. Links in emails should be large, though not obnoxious, and easy to see and click on, and MUST NOT BE BROKEN OR INACCURATE. Contact info should be prominent, accurate, and very visible. Like it or not, nobody likes a hassle. If your final pitch is hard to act on, even a little, or your lead finds it hard to get in touch, you may lose your sale to someone else out of sheer convenience.

6: Gather Leads
This probably should have been the first step, but you need to gather solid prospective leads to sell to. It means nothing if you have the greatest product globally and a killer sales pitch to back it up and no relevant people to sell it to. Gathering leads can be tricky but made much easier by programs like Macro leads that help you organize, streamline, and even automate the process.

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How to Sell People Without Selling to Them? Using Case Studies in Your Marketing.

Social proof is a great way to help sell your product. A testimonial from a satisfied customer can sometimes be more effective than you, yourself, talking about your offer. A great way to make your marketing less “sales” while still being powerful is to include case studies from people who have used your product/services.

For example, instead of talking about how people need to buy your SEO service, write up an article, blog post, or Facebook post on how one business went from no rankings to #1 rankings and more sales in under 2 weeks with a handful of easy tweaks… and then talk about the process and what your service did. A handful of readers will naturally want to reach out to you to have you do the same thing for them.

This same method can even be used to write blog posts, articles (even ones you can submit to the media), videos, etc., on top of ads you can make. For instance, you could have an article on “how one household decreased their energy costs by 38% with a couple of simple tweaks,” and then you can describe what was done, how your product(s)/services helped, etc… Naturally, some people will want to do the same.

Think about how you can use case studies to explain your service/product and the results customers can achieve, and then do this through articles, blog posts or Facebook posts.

For more great marketing tips to increase your sales, check out this book: 50 Marketing Tips & Tricks Learned After $100 Million in Sales Over 20 Years!

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Understanding the Importance of Schema

1: What is Schema?

Schema is best described as a type of language and coding system. It helps organize the data and shows more relevant results in search engines for the end-user. This system began in 2011 and has widely been supported and used by several search engines like Yandex, Microsoft, Yahoo, and Google to bring more pin-pointed results to their users.

Schema is often referred to as a markup system that is used to optimized websites. Essentially, it paves the way for search engines to interpret information and show the most relevant results.

Now, if you think that Schema doesn’t apply perfectly to your website, you couldn’t be more wrong. Schema can offer a variety of features that you perfectly imagine and optimize to your advantage.

The most surprising thing about schema is that it collects and displays every meagre detail about the data you have questions about. For example, if you search for a specific hotel in your area on the Google search engine, you’ll see every detail, including opening and closing times, availability, amenities, along with other relevant information that the hotel has for its customers on the Google search page.

2: What Is a Schema in Psychology?

The term Schema was coined by Jean Piaget’s psychologist in 1923, which means a plan or a scheme. He defined Schema as a structured knowledge of a person about affairs, entities, places, and people. Schema is more or less a map or blueprint that allows us to learn and gain knowledge more effectively. It helps people gain new knowledge on new subjects with greater ease.

As you build on the knowledge of people, places, entities, and events, things begin to make sense as we build a foundation with something similar to the schema. In other words, the schema is a way to make things easier to learn by continually building on foundational knowledge. Consider your cellphone, for instance. You know how to use the smartphone you have now because it follows a similar framework to older models you had in the best. Once you have the framework in place, it becomes easier to build on that knowledge over time; as cellphones became more complicated, the new technology was easier to learn.

Schema is learning, and psychology could be best described as the building of knowledge through time and experience. Each experience we have prepares us for the next one and incorporates more information into your schema.

When setting up your schema for your website, you are assisting the end user in obtaining informative results about your website.

3: what’s the importance of Schema?

1: A website’s schema clarifies to the search engine what your business is all about. Schema markups used by the websites are more visible and engaging than those without markups. And also makes the page eye-catching and informative with relevant snippets and images.

2: Schema markup assists you in the management of your business brand; when you change your brand name or add contact information like name, phone number, address, etc., it will let the search engines know and update accordingly.

3: If you are using a Schema markup to optimize a website, the search engine will recognize your business and will help the users by providing them with the most relevant result for their search.

4: Schema markup optimizes the website and contributes to the rank of a website among top competitors. It also provides additional support to the users, allowing them to decide whether a website has what they want.

4: How does Schema affect Search Engine Optimization?

The use of the schema technique for SEO has countless benefits. It is important to use it on a perfectly tailored data structure within the efficiently formulated website that contains unique content. It takes the way your content is indexed and relays it to the end-user in a most helpful way. When carried out the right way, you’ll see an increase in traffic and user engagement. Schema markup constitutes a good chance to get your website ranked higher than those of your competitors.

5: WebFire:

So how do you create your own schema? It can be complicated when trying to set it up from scratch. However, you can make setting up a Schema easy! Shawn Casey and Brian Koz are two of the top internet marketers online today. After spending over $100k, they developed the most powerful SEO tool on the web known as Web Fire, which comprises 22 SEO tools developed to optimize and rank your website. One of these tools walks you through the entire set up of a schema for your website. Take all the guess work out and get started today, creating your schema today. Web Fire

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How to Add Value to Your Customers and Make Money Doing It

To take advantage of this marketing strategy, look at how you can bundle your service or products together to create a package deal. This can be a great way to move more products and services and add value to your customers. Customers feel they are getting a great deal, as they are paying less than if they bought each item separately, and you get the benefit of a higher dollar sale per transaction. Bundling can also help you move slow-moving products and give you an upsell to offer to customers that may have been looking at purchasing an individual item.

For example, if you own a travel agency, offer a package deal where accommodation, flights, meals, and attractions are all included. For another example, if you own a beauty salon, offer a pampering package, where hairstyling, manicure and massage are offered together. While a customer may have been considering purchasing one or two of these items, they might be persuaded to purchase the whole package if you offer a great deal.

So think about how you can bundle several of your services or products together to create a package deal. This creates another offering for your customers with great perceived value and allows you to upsell, move slow-moving products and increase your dollar value per sale.

For other ways to offer upsells and value-adding offers to your clients, check out this tool that helps you maximize your sales funnels: BizFire’s Free Funnel Maker & Analyzer.

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How to create a better Facebook Ad?

Revealed: The Secrets our Clients Used to Earn $3 Billion

An attractive and engaging Facebook ad is the result of a combination of effective strategies. No advertisement can be declared perfect as some ads work better than others for various reasons. The competition in the Facebook ad market is becoming intense. More and more people realise the power of this social media giant and hope to utilize the platform to advertise their products and services.

Laser-focused targeting and creativity in Facebook ad creation are essential techniques in creating a great Facebook ad. However, here are some of the other important strategies from which can be adapted to create a better Facebook ad:

Target a specific Audience

The first step in creating an ad is to keep in mind the audience for which you are writing the ad. The audience varies from business to business and the primary purpose of your ad.

A tempting thing to do is create a general ad and target millions of people through a single ad. However, this method is like shooting a gun in the air and probably won’t be pretty for your ROI. A better way to attract people is to create a specific Facebook ad in your niche and focus on a smaller number of people that fit your target customer criteria. An ad that’s targeted is more likely to engage people because it will be tailored specifically to that audience.

While creating an ad, you must make sure to answer two fundamental questions: “who will be seeing this ad?” and “What is the message of this ad?”

There is no definite number of people that should be targeted through a Facebook ad. The number itself is highly dependent on your type of ad, kind of organization, the type of audience, and the scale of your customer base. After selecting the target audience, write an ad that speaks directly to the audience. Make sure that the message of the ad resonates with the readers.

Create Multiple Ads and Test Them

Even after spending hours creating a Facebook ad, it can fall flat. Hence, you should always create different versions of every ad and test them with your target audience to get an idea of which one works the best.

It is essential to follow the Facebook ad’s formal structure, which has three levels – campaign, ad sets, and ads. The process is started by selecting the aim of your ad and naming the campaign. In the ad set level, the target audience is selected, along with the budget and a few other options. Finally, the ad is designed at the ads level.

Facebook allows ads published to upload up to six pictures for each ad. Once the ad is posted, these images are automatically rotated by Facebook. It means that Facebook will show all variations of your ad, and the ad, which is resonating the most with the readers, will ultimately be shown more. Thus, creating different versions of an ad and testing them is important to expand your customer base.

Advertise Discounts and Offers

Many people don’t even try some new products because they fear wasting their money, which is proved by the psychological concept call loss aversion – people are more fearful of losing things than gaining. To overcome this barrier, you should offer free products, offers like “Buy One Get One Free,” discounted products, and free delivery. If you can afford it, you should conduct weekly or monthly free giveaways as well because, in recent times, they have become a vital strategy in cultivating a loyal customer base. These tactics will ensure that the customers are attracted to your ad and more likely to contact you if the offer is enticing for them.

Make sure your ad stands out.

There are hundreds of thousands of ads running on Facebook daily. It has become challenging to capture the attention of the users. Therefore, it is important to design your ad uniquely and outstandingly to ensure the user clicks on it and not just scroll it down like any other ordinary ad.

The overall design, style, and images used in the ad are essential in captivating the users’ attention. If you use a bright and right image according to your ad’s content, it is more likely to be clicked on by the user.

Use Call-to-Actions (CTA) feature.

Besides being an attractive ad, your advertisement should make it easy for people to contact you and your company. Facebook offers a clickable CTA button through which your ad’s audience can call you or message you directly. This feature should be added appropriately in a good ad to help the users get in touch with you.

All of these strategies will be useful to you in designing a perfect Facebook ad. Many advertising agencies and professional programs also offer their services in ad designing to make sure your ad stands out on Facebook and attract the target audience. Once you get your ads up and running, choose a Facebook Ad management system like Automated Ads to manage and optimize your ads.

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How to Use What Your Competitor is Doing Well to Improve Your Business

Revealed: The Secrets our Clients Used to Earn $3 Billion

It’s time to check out the competition!! It may have been called cheating in school, but in the business world, it’s just good old-fashioned market research!
Find out where your competitors are advertising, spy on their sales funnels, and see how you can replicate any of their good ideas that appear to be working well. There are many online tools to find out what ads and keywords your competitors are using. There’s also a couple of basic ways to see what your competitors are up to – follow them on social media and subscribe to their blogs and newsletters. If they have smaller priced items, you may choose to purchase one of their items to see what their purchase process is like, whether they offer upsells, what those are and what they’re follow up process is to a sale. See what they are doing really well and look for how you can replicate it or adapt it to your business.

For example, if you sign up for a competitor’s newsletter, you can see how they nurture a lead and turn it into a sale. Is there anything you see in this process that is working well that you can adopt for your business?
Or you may purchase a small item from them and find they are offering a great upsell – is that something you could do?

A simple trick you can do to spy on other offers is to check ads on other sites or social media like Facebook and see how many views, comments, likes, etc., they’re getting. If there’s a ton of comments, for instance, it’s likely something you want to look at and see what you could replicate or do better. You don’t have to always start from scratch or reinvent the wheel.

In fact, we originally got the idea from several of our businesses after seeing other ads with lots of views and comments on them and then checking out exactly what they sold, what their upsells were, where else they advertised, etc. And then we’d research to try to find out if there were other similar offers and what they looked like.

Often we would find ways of offering a better front-end product (they wouldn’t even have to be the same type – just something in the same niche or appealing to the same crowds), more or better upsells, better ad copy, different ad sources, etc…

Sure, we’ve also started new offerings not based on anything else other than a random idea we had, but those always seemed to be riskier and more likely to fail from the start. Starting with a model that seems to be at least working in one way or another is always a good idea! That’s not to say that you have to copy everything exactly as is, but by spying on what others are successfully doing and seeing what you can learn or mimic from them, you set yourself up to succeed far more easily.

To find out where and how your competitors are advertising and what their sales funnels are. Then look at what they are doing well and see how you can replicate this for your business.

For more insights on how to nurture leads and improve your sales funnel, check out this tool here: BizFire’s Free Funnel Maker & Analyzer.