To take advantage of this marketing strategy, look at how you can bundle your service or products together to create a package deal. This can be a great way to move more products and services and add value to your customers. Customers feel they are getting a great deal, as they are paying less than if they bought each item separately, and you get the benefit of a higher dollar sale per transaction. Bundling can also help you move slow-moving products and give you an upsell to offer to customers that may have been looking at purchasing an individual item.

For example, if you own a travel agency, offer a package deal where accommodation, flights, meals, and attractions are all included. For another example, if you own a beauty salon, offer a pampering package, where hairstyling, manicure and massage are offered together. While a customer may have been considering purchasing one or two of these items, they might be persuaded to purchase the whole package if you offer a great deal.

So think about how you can bundle several of your services or products together to create a package deal. This creates another offering for your customers with great perceived value and allows you to upsell, move slow-moving products and increase your dollar value per sale.

For other ways to offer upsells and value-adding offers to your clients, check out this tool that helps you maximize your sales funnels: BizFire’s Free Funnel Maker & Analyzer.