Author: vicpatel

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How Focusing on the Benefits of Your Offer Can Help Convert Sales

So how can focusing on the benefits of your offer increase your sales? It’s a marketing technique that encourages customers to focus on the result that your product will give them, which is a powerful motivator to encourage customers to buy.

Your offer will have features (specifications) and benefits (the result). In your marketing, focus on the benefits of your service/product instead of the features. It’s the benefits that sell your product, not the features. For example, does a person buying an anti-ageing cream want to know that it contains the ingredient Q10 or visibly reduces wrinkles and makes them look younger? Think about how you can use the benefits your product provides in your marketing – you can still list the features but link them to the advantage that the quality will give your customer.

For example, if you have a business selling a course teaching guitar lessons, you might have three main features that you could translate into benefits for your students:
Feature 1: Over 50 pages of guitar lessons
Benefit 1: Learn to play the guitar in under 3 hours!
Feature 2: Get training on how songs are made.
Benefit 2: You’ll be able to create your very own songs!
Feature 3: Practice over a dozen songs with step by step instructions.
Benefit 3: You’ll be able to play over a dozen top songs in no time!
Each time, the emphasis is on what the student is getting out of the feature by explaining the result they’ll receive from it.

Amazingly, the difference changing your sales pitch from focusing on features to concentrating on benefits instead can do. We’ve seen pitches go from poor conversions to great conversions just by changing that up.

One big trick that we’ve learned over the years is that you can even start your side businesses mostly hands-free by utilizing this concept! To do this relatively easy trick, all you have to do is look for other offers that seem to have lots of happy customers (testimonials, reviews, case studies, etc.) but don’t do an excellent job on the sales page of talking about the benefits. Many service providers on places like Fiverr.com and other “services for sale” type sites often do a poor job at this, but you can either create your service (can also work with products) where you use them to fulfil the work for you but with a better sales page, or you can reach out to them and ask if you can use their testimonials, case studies, etc. as long as you use them to provide the service that you’ll be selling to your prospects. Many are happy to agree to such a thing, and this allows you to be something of sale within a day without having to do much of any ongoing work yourself. All you do is make a better pitch and sell it yourself!

So, in your marketing, look at how you can emphasize the benefits that customers receive from your service instead of focusing on the features. You can still list the elements, as they are essential, especially with certain products, but link them to what the customers will get out of that feature. Why should the customer care about that feature – what result does it deliver to them?

To find out how other simple tweaks can drastically improve your sales, check out this survey tool that helps analyze your business for areas of improvement BizFire’s Free Business Analyzer and Growth Tool.

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How To Optimize Your Content For On-Page SEO

Search engines remain one of the most common tools users utilize to find things online, Google, of course, being the most prominent among them. Therefore, search engine optimization is vital in making your site visible and getting your content on more eyes. You need the traffic to build an audience and an audience to create conversions. That starts with search engine optimization. There are different types of search engine optimization, including off-page and on-page, and the rules vary a little by the search engine.

For the sake of this post, we will focus on practical ways you can create your written content in a way that optimizes your on-page content for Google.

Choosing Your Keyword

The first step in optimizing any content you write is choosing your “keyword” the keyword is the main word in your text, which you want to stick out to search engines. In other words, you want to try and think of a keyword that users searching for what your page has to offer would type into a search engine. You then must attach that keyword to engaging and relevant content to draw people in.

It’s essential that the keyword is related to the content, makes sense, and provides valuable and accurate information. Don’t use “click-bait” and other deceitful tactics, or Google, along with your users, may view you as untrustworthy.

In general, you should try to use “long tail” keywords, or keywords written as common phrases or terms people might input into a search engine, usually consisting of four words or more. Before you choose a keyword, you’ll want to do keyword research. Keyword research involves finding a keyword relevant to the content you want to promote, is a popular search term, and is easy to rank against the competition. You can use Google keyword research tools or automated programs like Web Fire which also tells you how you rank against the competition for your chosen keywords.

Headings, Subheadings, and Plain Text

All of your titles and subtitles should try to include your keyword. Most importantly, it should be included in your main heading and as many subheadings as you can. Your keyword also needs to be incorporated naturally and somewhat frequently (but not too often) throughout the body of your primary texts. It would be best if you used the keyword as much as you can but essentially without seeming like you’re trying to because google may penalize you for “keyword” stuffing you don’t want to overdo it. In the old days, SEO experts used to tell you to put the keyword in every paragraph and every sentence that you could, but this is no longer the case.

Many experts recommend a keyword density of 1% or 2% of your entire text body, but others say there’s no absolute rule of thumb.

Images and Alt Text

All content should contain imagery, it makes a post more engaging, and for many, it just feels more accurate when there’s a picture in front of us to support the text. Relevant images are essential in search engine optimization as well. The “alt text”, for instance, should be considered. An image’s alt text is that let little text caption pops up whenever you hover your mouse over an image.

The alt text of an image plays a role in search engine placement and should include the keyword you want to optimize.

Links for Trust and Click-Through

For the sake of search engine optimization, every post should have links. There’s just something about them that makes a page more appealing visually, but they also boost your search engine ranking. Every post, if possible, should include at least two or three linked references to high authority websites to establish trust.

As you develop more content on your page, you’ll also want to create links to that as well. Try writing your content in a way that may loosely relate to something you’ve produced before, and include a link to it. Whenever possible, try to get at least two or three links on your page to content you’ve created back, as long as it’s loosely similar subject matter to your current post.

Using Optimized Tools

Optimizing content for SEO is anything but easy. The devil is often in the details, and it’s a lot to remember, but you should get the hang of things in time as you learn more and more. Luckily, there is an easier way. You can also create original, optimized content using automated programs like Robot Author to save you time and headaches.

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Affiliate Marketing 101

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Affiliate Marketing 101
Millionaire Society, 2011
Millionaire Society
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Affiliate marketing tips for beginners is first to “Start.” If you want to join an affiliate marketing business, the following tips are just like a milestone in this journey.

You control your actions and only affect those people and things connected to you through relations and activities. You cannot control the rest of the world and life, so take some advice from one of my favorite Philosophers Bill Murray – “It Doesn’t Matter.”

You need to start each day with an empty glass, fill it the best you can, do it, start, and become all you can be. It sounds like a commercial for the army. In real-world business, it will add good value to your efforts.
So here are some tips for beginners in Affiliate Marketing.

1. Find a product or company you believe in promoting.
2. Acquire an affiliate link through their affiliate marketing program.
3. Get a domain name and hosting from a company like Go Daddy.
4. Outsource a web/blog site that WordPress controls.
5. Sign up with YouTube.
6. Learn how to do keyword research.
7. Now blast your videos out using YouTube And Traffic Geyser
8. Use a Traffic geyser to blast out your blog posts to article sites.

Before you jump in and spend your money on things you may not need, get some help and mentoring. It would be best if you had a plan of action and realistic goals. Some affiliate networks offer free video training and seminars. These training videos and workshops are beneficial for learning the basic and advanced skills in affiliate marketing.

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Millionaire Society is a private
society of millionaires whose only goal is to teach you every single thing
you must know to build your own 6 or 7
figure online business

If you want to make money online,
join the society before it’s too late.

Millionaire Society

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How to Create Repeat Customers Using Future-Use Coupons

How can you encourage customers to make their second, third, and fourth purchase with you? How can you entice them to keep coming back and buying from you, changing them from once-off to regular customers? Future-use coupons are one great strategy to employ to incentivize customers to make that next buy.

So how do future-use coupons work? When customers make a purchase, you give them a coupon for a dollar value or percentage off their next purchase. It is called a “future-use” coupon. It encourages your customers to come back and purchase from you again and keeps you in their minds. You can even make receiving the voucher dependent on spending a certain amount to encourage customers to spend more per sale.

For example, if you have a tennis shop, you could have an offer where if they spend over $100 today, they get $25 off their next purchase of $100 or more. Not only does this give an incentive for your customers to spend $100 now, but it also gets you an additional $100 sale next time they come in wanting to use their coupon.

To encourage customers to come back to you with “future-use” coupons, where, if they spend a certain amount with you today, they get a percentage or dollar discount the next time they purchase with you.

Want more great tips on customer retention and turning your clients into repeat purchasers? Check out this book. 50 Marketing Tips & Tricks Learned After $100 Million in Sales Over 20 Years!

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Why Does Everyone Lose Money on Facebook Advertising

If you haven’t tried Facebook ads already and you know many people who have, you probably don’t want to. They’re uncharted waters, and many before you have failed. At least once or twice, sometimes even from business professionals, you’ve probably heard plain and straightforward that Facebook ads don’t work. Everyone who tries loses their money with minimal results. First, let’s dispel that myth. Not everyone fails on Facebook marketing. It is a highly effective platform, but only if you succeed in utilizing its tools properly.

1. They Don’t Test Their Audiences

Audience testing will be the first step you use to build on your Facebook ad campaign success. The target audience you choose through Facebook will vary based on your industry and business type and who you’re trying to reach with your product. Facebook provides many factors to consider when selecting an audience for your first ad:

-Demographics-Based on demographic factors like age, gender, job title, level of education, and more.
-Interests-Audiences hobbies, interests, and likes
-Behaviors-Behavior patterns typically followed like purchases, website visits, and using a particular device

When you first begin figuring out your audience type, it will be anything but easy. It may involve some guesswork and gouging your competitors. Audience testing is the crucial element for long-term success in targeting.

How to Test Your Audience

To test your audience, you’ll need to create several separate ad sets. In each one, choose your targeting factors. Create at least 8 to 10 different sets for the best gauge of success and monitor each one’s performance using your ads manager.

Over time as you monitor the performance of each ad, look and see which ones are performing best, based on your goals. Are your target audiences visiting your page, engaging in your posts, or finally making purchases?

Keep the audiences that perform best.

2. They Don’t Utilize Lookalikes and Customs

As some of your ads begin to perform, entering the ads manager will reveal that you can create custom and lookalike audiences. To do this, visit the audiences tab in your Facebook ads manager. From there, you can select from custom or lookalike audiences.

Custom audiences are more or less “warm audiences” who have already performed some action on your page in a set time. You can choose to market your ad to people based on many factors, including those who have engaged in your posts, visited your website, or watched a certain length of your videos. It is a great way to put your ad in front of people already familiar with your brand.

A lookalike audience varies from a custom audience in that it is essentially a “smart” audience, more or less cloned from a custom audience. Your custom audience requires 100 members or more before you can create a lookalike audience. Developing a lookalike essentially spawns an audience of people who share similar interests, behaviors, and demographics with your custom audience.

In this sense, once you’ve established a heartbeat for your ads campaigns and desired audience, it becomes that much easier to find people just like them. That means people are just as likely to become loyal customers.

3. The Pixel Isn’t Working Properly

Facebook Pixel is a tool you can use to track audiences who visit your webpage and then transmit that info to Facebook, allowing them to update your advertising algorithms. Go to your Pixels tab in Events Manager, click Create a Pixel, name your Pixel, enter your website URL to find easy setup options, and make your choice. Then copy and paste the code provided by Facebook into your website. Once you’re done, Facebook ads will track, optimize, and constantly work to improve your ad performance.

Pixels will work to track actions taken on your website outside of the Facebook page, like visits and clicks, sign-ups, and purchases. If you haven’t already synced up to your website, it’s an absolute must. If you are already using Facebook pixels, there’s always a possibility the code may not be working correctly. If you’ve noticed your ads haven’t improved over time or are simply not performing at all, it may be time to troubleshoot your Pixel.

What if All of This Was Easy?

Facebook ads CAN work and DO work, but you have to utilize all of the tools that Facebook offers, and you have to manage them effectively. Doing this is no easy task, but you don’t have to be a marketing expert to achieve some level of success, but it certainly helps. Fortunately, there is plenty of help for the rest of us who are less than a master in the art of the Facebook ad. Programs like Automated Ads streamline the management of multiple ad sets and vastly improves your chance of success without losing your shirt.

A lot goes into launching a successful Facebook ads campaign, but fortunately for some of us, you don’t have to do it alone.

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How Giving Away Something of Value Can Help You Monetize Your Back End

Everybody loves a freebie! What do you currently sell that is of value that you could offer for free? And how can you monetize the back end of that? It works incredibly well if you can offer something that other businesses would generally charge for.

For example, if you have a corporate cleaning business, you could offer your first clean free and follow up with your customer to see if they were happy with your service and would like you to continue. This is a great way to get new clients to try your service, as you’re taking all the risk out of it for them and, if you do a great job, chances are they’ll want to keep you on. The principle of reciprocity comes into play here, too – you’ve given something of value to them, and chances are they’ll feel the urge to do the same back.

A twist on this model is our “free plus shipping & handling” funnels, where we offer something for free on the front-end as long as the customer covers a small s&h fee (usually under $5). As long as they think the value is $20+, they’ll consider this a steal and be inclined to jump on it, even if they usually wouldn’t buy it right then and there. However, a necessity with this model is to make sure that you have a great set of upsells and an excellent backend to monetize it. We typically have a continuity offer (like a membership or something along those lines), a low to medium-priced request, and ideally, a high-end offer in the upsell path. The real money is made in the upsell path, as it’s hard to make a lot off a free plus s&h offer. As a bonus with this model, you also get a lot of quality buyer leads (worth far more than non-buyer leads) without often having to pay a lot in advertising costs to acquire them. This allows you to market more offers to them in the future and make even more money off these buyer leads.

Think about something you can give away that has value, and then look at how you can monetize the back end. Whether a sample of your service or a physical product, this works incredibly well if other people usually charge for it.

For more insights on how to create a sales funnel that maximizes your profit potential, check out this tool here: BizFire’s Free Funnel Maker & Analyzer.

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How Internet Marketing Works

How Internet Marketing Works

From the last lesson, we learned that marketing was essentially the act of solving problems. I spoke of the marketer as a “middleman,” someone who brought together people who had a problem with the solution they were looking into it. It is as simple as it gets; for some reason, people tend to make it more complicated than it’s supposed to be.
Regardless of whether you conduct your marketing online or offline, it’s all the same. You’re still the problem-solving middleman. A marketer who works “offline” tends to work as part of a team. They might be charged with the task of trying to sell a product and finding the group of people to who the product is best suited.
It may involve surveys, giving out free samples, and getting people to do short questionnaires. At any rate, it’s pretty time-consuming, and a lot of it involves the marketers themselves having to go out and collect this data.
The great thing about the Internet is how everything is networked together. You can be on different sides of the planet and still be talking to someone who
The next best thing about the Internet is that people go on it predominantly to find information. There are numerous ways to do this. One of the most popular is to type your search query into a search engine, such as “Google” or “Yahoo!”.
In other words, information is being virtually force-fed into this search engine daily, every second. It is a marketer’s dream come true; gone are the days where you have to go out and painstakingly collect data. All the data that is needed is right there in front of you, on your computer screen.
Think about it. If someone is typing in the phrase, “how to lose weight,” what do you think that person is after? Information on how to lose weight, of course. Then again, they might be after a diet, an exercise, or a liposuction clinic in their local area. Whatever they are after, they will type it in.
Someone who types in “how to lose weight by skipping rope” has a clearer idea of how they want to lose weight than the first person. If you provide them with the means of “how to lose weight by skipping rope,” what do you think you’re doing?
You are a marketer, of course!
In the next module, we’ll talk about how Internet Marketers make money with these search queries.

In your mind, you have ====>A question you may be asking is, “Do I need another course?”

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How to Improve Your Marketing and Create Hot New Products That Your Customers Already Want

How can you improve your marketing and create new products – products that your customers already want? Simple. Ask for feedback from your customers and see what the common themes are. What do your customers like most about your product? How can you focus on that more in your marketing? What do they believe that your product/service currently lacks? Think about how you can use their feedback to create a new/improved service and offer that to your customers.

For example, perhaps you have a business that creates websites, and the common feedback that your customers give is that they wish you also helped rank their site on search engines. You could do an additional service, where for a monthly fee, you help rank their website. If you don’t know how to do this yourself, you could always outsource this part but white label it as your service – you still make a profit on the service but don’t need to do any of the work. You can offer this to your current customers, saying that you’ve created this service to help them with what they want most due to their feedback and the demand.

Ask for feedback from your customers, specifically on what they like most and what they dislike most/wish you offered. Use the input on what they like most, and highlight it in your marketing. With what they want least/wish you did, create an additional or improved service/product and offer it to your customers.

For more great marketing ideas to improve your business, check out this book 50 Marketing Tips & Tricks Learned After $100 Million in Sales Over 20 Years!

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Sales and Marketing

Sales and Marketing

As an established Internet Marketer, something that annoys the heck out of me is the lack of quality information out there on the World Wide Web that teaches marketing. Many keyword tools, SEO techniques, and other things promise you riches overnight, but if there’s one thing that will never fail you, it understands what the “marketing” in “Internet Marketing” is.
It doesn’t even have to be “Internet Marketing. Depending on how long you’ve been on the scene, you might have heard terms like “Affiliate Marketing” or “Network Marketing” being thrown around. People trying to promote these different forms of the same thing to you don’t hesitate to rave about how successful they are with it. What they purposely don’t tell you is how the marketing side of things works with each form.
This email series will help you better understand the fundamentals of marketing so you can appreciate how it works and where you fit in the picture. There are no other courses out there that will explain this often overlooked topic to you to the depth at which I’m about to go into it.
Without further ado, let’s dive in!
A good starting place is what you think “marketing” actually means. If you are the newest newbie out there, then you probably will have only heard of marketing in conjunction with the word “sales.” Or you might attribute marketing to those annoying people who call you at dinner time, trying to sell you the latest craze.
Sales and marketing are often said in the exact phrase because they’re like two sides of the same coin. You’re dealing with people from whom you want money. They’re not going to give it to you willingly; you have to persuade and prove to them that whatever you’re selling is worth the value you’re asking for.
Simply put, sales is the actual process of selling something—the whole persuading side of things. Marketing is what for to makes sales easier. How? Think of a marketer as a middleman. The marketer’s job is to solve people’s problems with solutions. The solutions are that which they’re trying to sell. The hard part is trying to find the person who has the problem.
As long as you think of yourself as the middleman (or woman) who solves problems, you’ll be in the right mindset to be a successful Internet Marketer.
In the next lesson, we’ll combine marketing with the Internet and talk about how Internet Marketing works as a whole.

How to Start or Grow Your Existing Online Business

 

 

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Why Businesses Need To Use Social Media?

In the past few years, social signals have become an essential part of a business’ website ranking. These trends have only increased as the use of social media has become highly popular around the world. A well-executed social media marketing strategy can greatly boost your business.

Social media is essential for businesses to keep in direct contact with their customers, especially their most loyal ones. Through social media, existing, as well as potential customers for your brand, will have direct access to information about all of the critical updates and additions to your business. For a strong internet presence, you need to make sure that your business’s social media accounts are updated frequently and consistently. Engaging and consistent social media content will establish steady interaction with customers and visitors to the page.

If you have a business and you are not using social media websites like LinkedIn, Facebook, and Twitter to promote and market your business, you are likely to lose a large number of potential customers. Too many entrepreneurs have underestimated their importance in the marketplace. Social media has become an enormous market for all kinds of companies.

Some of the most important and direct benefits of having social media platforms for your business are:

Increased traffic

Social media has the ability to reach people anywhere in the world. Business owners must come to better understand the importance of social media. Social media is playing a huge role in expanding business reach from one simple location to every corner of the world via the world wide web. Through social media, you can keep your customers updated about your business. Moreover, you can form direct bonds with them by answering their questions and requests online.

With a strong social media presence and strategy, you’ll build an audience of people checking in regularly. As customers continue checking your social media profiles and website, it will increase the online traffic you receive. Nowadays, a business must be present on social media because it augments the entire experience of marketing and makes your business conspicuous.

It drives more people to your business site, stores, and landing pages, and hence your sales will also increase. More traffic means more money and more opportunity to grow.

Marketing Through Pictures

Social media plays an important role in the success of a business because it’s one of the easiest and quickest ways of marketing a business’ products or services. It’s particularly appealing because of its quick ability to capture people’s attention through images. People are visual creatures. They are more likely to take interest in things that have some sort of stylish imagery associated with them. Attractive photos, memes, and other visual graphics should be chosen to go along with the ads you post on social media. More people will see it, and more people will click.

Visual appeal is an important aspect of any type of promotion, and it works wonderfully with social media marketing. If this strategy is executed well, the social media user will learn about your services and will be more willing to buy.

Images are key to expanding the appeal of your businesses, and social media posts are the magnets that attract your customers’ eyes to them.

Social Media Marketing Is Easy

Even though there are numerous nuances in social media marketing, it is much easier and more cost-effective than the other types of marketing. With the right experience and skills, and a few tools and programs to help, you can easily design and execute an effective social media marketing strategy.

Businesses often hire special social media teams to manage the business and its online strategy. Most companies understand that the effectiveness of a strong social media presence, and because of that they’re willing to invest the time, money, and effort, to make their pages work. With a little energy and capital, you can see similar results. Frankly, every business needs to make the investment if they’re going to survive in today’s tumultuous marketplace.

Target An Audience

Targeting in promotions and marketing is a vital key to success, and in recent times ad targeting and precise means of promotions have been made available by social media. Targeting a specific group of people for a specific set of products and services is the marketing specialist of most social media platforms.

With social media content and advertising, you can choose to target your ads and posts towards designated genders, age groups, hobbies, and countless other areas. Moreover, you can target people who are most likely to become your customers in later stages. Social media is an absolute necessity for businesses to reach new potential customers in easier ways than ever.

Social media platforms allow you to have a direct conversation with your potential customers. You can answer the questions, address concerns, and even give them direct access to appealing customer testimonials.

International Marketing

The world has indeed become a global village, thanks to better transportation and the latest technology. Communications advances like social media are beginning to connect people all over the world. If you have a business supplying products anywhere in the world, but you don’t have the means of spreading information about your business internationally, social media will immensely help you.

Social media platforms of all shapes and sizes are ideal for promoting your products and services as well as educating and informing your regular customers. If you travel a lot yourself, social media is also an ideal way to keep in touch with customers as well as your team. Social media is essential for international businesses in marketing, communications, and other crucial aspects of the company.

Is Social Media Right For All Businesses?

Social media is no longer a trend reserved for young people or teens. There are hundreds of reasons it is important for your business. It is becoming an important aspect of how we live our lives and how we do business all over the world. Even if you don’t think social media is important to you, it’s probably important to your customer. Business is seeping into every aspect of our cultures and lives. It’s becoming more important than ever to execute an effective social media strategy in order to stay on top.

Some programs like News Poster are available to guide you in using social media effectively and promote your business. They can help streamline the process and by making things quicker and easier. Companies all over the world are investing in effective social media strategy and management. With the right program, you may find yourself a step ahead at a fraction of what they’re investing, and in today’s competitive economy, that’s becoming more important than ever.