Author: vicpatel

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How Split Testing Can Massively Increase Your Conversions and Sales

Too many business owners and marketers will only create one version of an offer, sales page, opt-in page, ad, etc., and hope it works. If it does, they’re happy. If it doesn’t, they think that the offer doesn’t work.

That’s a horrible way to go about it. If your first attempt doesn’t work, you’ll want to create several different versions of all of those to see if maybe it’s something in your sales copy. And even if you get lucky and get a winning offer right off the bat, you’ll want to constantly test new things in the sales copy to see if you can increase clicks to your ads, lead conversions to your opt-in pages, sales to your sales page, and upsells to your upsell pages.

It doesn’t have to be complicated. Even just changing around headlines or little things here and there can often have drastic effects. For instance, you might find that changing a headline and shortening down the length of an opt-in page might boost your lead conversions from 20% to 30%.  That alone could increase your sales by 50%! And by tweaking an upsell page just a bit, you might find that you move conversions there from 5% to 8%, which would be a 60% increase on the backend! Minor changes can go a long way and can quickly turn a loser campaign into a winner.

And the best part about all this is that slight increases in conversions here and there can be responsible for massive increases in money made overall. But having said that, you want to be sure to focus your efforts first on the parts that make you the most money. For instance, improving your front-end conversion rates or those on your most significant money-making upsell will almost certainly make you a lot more than focusing on your fourth upsell that doesn’t sell much currently (not to say you can’t improve that and earn more, though).

One fantastic free tool you can use is BizFire’s Funnel Maker, which you can get for free at www.bizfire.com/funnelmaker. This tool not only lets you build out funnels to simulate a real business, but it lets you see what happens when you increase or decrease conversions in various parts. It’s perhaps our favorite tool to play around with and plan out our businesses!

So make sure you are constantly testing new sales copy and upsells to see if you can increase your opt-in rate, sales conversions, or upsell conversions. Minor changes can often have drastic effects that can turn a lousy campaign into a winner.

And to check out the Funnel Maker software for free to see how even small changes can massively impact your conversions, click here BizFire’s Free Funnel Maker & Analyzer.

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How to Increase Your Prices and Boost Your Business’s Profits

People often overlook this straightforward, effortless way to increase their business’s profits: increase your prices. Most people tend to undercharge for their services, so try increasing your costs as a test and see what happens. Funnily enough, most people perceive something that is higher priced as higher quality, which can encourage people to buy your product or service. As you increase your prices, you’re also receiving more per sale, increasing your profit margin. Take this strategy a step further and target higher-value clients.

For example, if you run a business coaching company and currently charge $200 an hour for your time, increase your rates to $1000. With the perceived higher quality and value in your coaching, target businesses that make a lot of money vs. those barely getting by. In this example, one client would be worth 5 of your clients in the past. Not only have you raised your hourly rate, but you’ve decreased the amount of work you need to do to earn the same amount of money.

We’ve had an exciting example before when we’ve sold courses or software for $7 vs. $497 vs. $997+. Although the $7 price gets the most conversions, the $997 price would almost always make more money. You have to make sure you do an excellent job of showing the value!

So test out this simple tip and try increasing your prices and targeting customers who have more money to spend on your product/service.

For more easy ways to grow your profits and increase your sales check out this book: 50 Marketing Tips & Tricks Learned After $100 Million in Sales Over 20 Years!.

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The Trick to Keep Your Customers Continuously Purchasing From You: The Benefits of A Loyalty Program

It’s often more effort and expense to find new customers than to sell again to your current customers. So how can you persuade your existing customers to purchase from you continuously? One way is to put in place a loyalty program that keeps them coming back for more.

A loyalty program is a great way to encourage customers to keep purchasing from you, make them feel special, and reward and thank them for their continued business. Most loyalty programs involve rewarding customers when they regularly buy from you or have purchased a certain amount from you, whether in free products or discounted future purchases.

For example, think of your local coffee place. Many local coffee shops have a simple punch-card loyalty program, where you purchase five coffees and receive your 6th coffee free. The reward of the free 6th coffee encourages people to keep coming back to the same coffee place to indulge in their caffeine kick.

Think about how you can encourage and reward your customers for their loyalty. Implement a loyalty program that rewards customers through free products/services or discounts for future purchases when they regularly purchase from you.

Want more tips on retaining customers and other money-making marketing strategies? Check out this book here 50 Marketing Tips & Tricks Learned After $100 Million in Sales Over 20 Years!

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How To Make Money Using Social Media

It takes a while to understand that social media sites are developed for more than just entertainment and de-escalation of boredom. You can make money through social media without selling anything. These platforms are, believe it or not, perfectly designed to be used as money-making machines. It may take you a little time and a lot of effort to get recognized by other social media users. You’ll need to build an image and audience on social media. You’ll need to create an audience and engage in an effective social media content strategy. Over time, as your audience grows and you accumulate more and followers, several new income opportunities may open up to you, and you’ll never have to create a store or start your own business if you don’t want to. Once you have a substantial audience, here are some ways you can make money with your favored social media account:

1: Brand Promotion:

Some of the most effective marketing is done through ads and promotions online, but not all is pay-per-click advertising. Many companies will turn to famous and popular celebrities to promote or endorse their products. If you become a social media influencer, companies may reach out to you for brand promotion deals. Companies know this is a great way, especially to reach a targeted audience.

Example: Look at Tecno Mobile who launched a Tik Tok campaign to reach out to teen users, comprising about 90% of the website’s audience.

2: Shout-outs:

Shout-outs, especially among young and millennials, is becoming one of the most common social media promotion tactics. You find a highly influential social media personality with an audience that fits your target market, and you get them to shout out to their audience about your page or business. Not only can you gain new customers this way, but also followers and viewers for your other pages online. If you become influential enough on social media, other influencers and companies may reach out to you for a paid shout-out.

3: Selling Arts And Crafts On Social Media:

Millions, maybe even billions of social media users worldwide, have a love for the arts. Who doesn’t love seeing another person’s creativity in action through arts, crafts, and other unique talents? Showing your creativity and skills in action and putting them on display is a great way to build a solid social media following if you do it right. In addition to getting the influence, though, it also opens up the door to money-making opportunities. Many artists are already selling on Instagram, and Facebook is starting to break into E-Commerce as well. If you have talents and hobbies, you’re good at and passionate about, and you may be able to turn them into a social media business.

Keeping Followers Engaged With Content

Building a following and keeping a following on social media follow somewhat similar strategies, in they evolve the constant creation of content. You need original, unique content to keep relevant users engaged, and it has to be continued. Keeping up with all the content you need to keep your following strong can be demanding, but it’s very much worth it and made more accessible by user-friendly software like News Poster to help get you started with relevant content rolling on your page.

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Why Your Website Never Ranks Well

In terms of cost-efficiency, the most crucial method for attracting traffic to your website is through organic searches. They allow you to reach people who don’t know about your site initially but are searching for a specific product or service related to your website. The primary factor of the success in organic searches boils down to the ranking of your website on search engine results pages (SERPs).
Many factors may contribute to your website may not be ranking well on search engines. Some of these reasons are:

A Slow Website

Millions of search results are available to users when they enter a keyword into a search engine like Google. With such a massive amount of data available on the Web, it’s become challenging to hold users’ attention for extended periods.

Pages that load faster provide excellent user experiences and play a massive role in SEO ranking. Site speed is an official search ranking algorithm in Google that should be kept in mind during website development and management. If your website is not being ranked well, you must ensure that it can be loaded quickly on any desktop along with mobile devices. Mobile site speed is just as important.

Ambiguous Keywords and Title Tags

Ranking your website will become challenging; it is not clear to search engines what kind of products, services, and solutions you are providing to your users and their concerns. Content must be made clear. Make it easily understandable to people what they are reading. The use of appropriate keywords is a necessity in achieving clarity in your content.
Title tags are a crucial part of website ranking. Tags that start with critical keywords perform much better than those in which the keyword is placed in different positions. Make sure that your website’s title tags are appropriate and work with the content of your website.

Similarly, many publishers mistake writing ambiguous descriptions and headings that are not related to the page’s content. As a result, such pages are penalized in the ranking.

Unoptimized Content

Content optimization is essential for the ranking of a website. It includes optimizing the written content and images, audio, and other visuals used on a website. Many people use Google to search visual content, and if your website does not have optimized images, it is unlikely to be ranked high on the SERPs. High-quality photos, videos, infographics, and other media content must be used to provide an excellent signal to Google for more top content ranking.

Poor Quantity and Quality of Inbound Links

Generally, a large number of links from other websites to your pages will ensure a high ranking of your website. The quality of the links also matters in this regard, so the links should originate from authority websites.
Irregular Publishing

It is not enough to publish an optimized post on your website every week or so. Instead, the publishing should be regular and consistent to boost website rankings.

It has been shown that many websites are don’t rank well because of irregular publications. Usually, SEO ranking experts suggest uploading at least two to three high-quality posts per week. Regular updates from your website help in engaging your audience, and the traffic will increase too.

The latest content on your sites clarifies to search engines that you are still active on the website and working on it to make the content fresh and relevant. Moreover, the material should be adapted according to the circumstances of the publication time. In other words, stay up to date. This way, you’re most likely to rank very high on search engines. Why? Because your page will provide relevant content about what’s going on NOW.

SEO Practices are not being followed

SEO is one of the hottest topics in website management today. Many courses, books, blogs, and guides are available on the internet about the best practices of SEO. Having an SSL certification on your website, using suitable title tags, uploading relevant content, writing engaging meta descriptions, and implementing on-page SEO practices are some of the many latest SEO trends that increase the ranking of your website.

The focus of strong SEO is how the content of your website will stand out in the search engines to ensure its ranking improves. If you’ve had trouble ranking your website, you probably haven’t implemented good SEO practices.
If you have a website that’s not seeing the ranks you desire, consider programs like Web Fire. You’ll be able to root out issues with your website and substantially improve its rankings in a fraction of the time and cost it would entail if you tried to go without.

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Want to Charge More for Your Services? And Still Have People Lining Up to Buy From You? Here’s How!

So how can you charge more for your services? How can you increase your price tag and still have customers lining up to buy from you? One easy way is to change your offer from a simple product/service to a done-for-you offer. What does this mean? Check out this example below.

Say, instead of charging $5 to write an article, you charge $497 to $997+ to write five articles, create a blog, post the essays up, optimize it for their keywords, and have a custom graphic or two. If you were to outsource a $5 article for $3, the first example only gives you a $2 profit, or if you were to write it yourself, you’d be trading $5 for 30 minutes, at best, of your time ($10 an hour on the higher end if you’re super fast).  However, suppose you were to offer the second, more excellent example. In that case, you could outsource the articles for $15, allocate $10 for some custom graphics on Fiverr.com, and put in $25 to $50 to outsource the custom blog with SEO (blogger.com blogs, for instance, can be made in a matter of minutes). That’s a raw cost of $50 to $100 for a $400 to $950 profit. Or, if you were to do the work mostly yourself, you’d talked about maybe 3 to 5 hours of work, effortlessly putting you in the range of earning $100 to $200+ per hour compared to $10 per hour just selling a $5 article.

So, see what you can add to your offer, or bundle it with, to make it a more premium proposition. Or, look at how you can make your request more “done-for-you.” and price your offer, respectively. The kicker is that more people like to buy a premium offer than an introductory offer, as it’s more appealing and more “one-for-you” than just an item that they have to do all the rest of the work on themselves.  And fewer people offer premium services/offers, so you’re competing against more minor.

This doesn’t just apply to services either, as the same can be done for almost any kind of product out there. For instance, instead of just selling a book on losing weight, you could also sell a product or program that gives them daily exercises through e-mail, a mobile app, software, etc… So instead of someone just reading how to lose weight, you can make it easier and “one for you” by literally giving them away where they have to follow the daily tip. Or, instead of selling a 50¢ apple at a gas station, one could sell a pre-sliced apple with caramel dipping sauce ready to go for $4+ (even though the raw cost is only a tinge more than the standard apple).

One excellent example we’ve done is instead of selling a course on how to rank on search engines and get traffic, which would be a challenge to sell even in the $25 to $50 range, we created software that helps do a lot of those tasks for people. And instead of having the challenge of selling a course for $25 to $50, we can charge $997 / year to $2,997 / year much more easily. We’re able to do that because it’s more “one for you” and involves far less time for the end-user.

A similar example outside of software was with a real estate investing instructor that we know of who at one point sold several courses on how to invest in real estate. Most of these courses originally were on the lower end of the price point, but she was able to turn those “looks” into “webinar training” and online courses and charge closer to $997 on up, but she didn’t stop there. She partnered with one of us to create software that helped do what she was teaching and sold it for around $4,000 a pop. But she still didn’t stop there. She then took all her teachings and tools and made an offer as hands-free as possible for the user. That was accomplished by setting up an offer where you’d be able to purchase a $25,000 package where you’d get on a bus with others, tour dozens and dozens of homes in a day that they already did the math on and knew were awesome deals, and then be able to make offers on the spot with bankers, agents, mortgage brokers, etc. all right there with you in one place. Granted, this wasn’t the average mom and pop investor. Still, for some big investors, including overseas ones looking to take advantage of the U.S. market at the time, this was an opportunity to jump into it as hands-free as possible. And they were willing to pay for it.

An interesting twist on making any offer more premium or done for you is that it doesn’t have to always start with your product or service! You can find existing service providers or products out there, see how you can make them better / more “one for you,” and then try to either form a partnership with them or use the outsourced provider to fulfil the work for a service. A few simple tweaks to their package/offer and sales pitch can turn a $5 offer into a $500 or even a $5,000 one without even needing to make your offer from scratch!

Now start looking at how you can apply this to your business. How can you make your offer a premium or “one-for-you” offer by adding more things to your service or bundling your products together to give more value? This then allows you to increase your prices substantially, your premium pricing reflecting your premium product.

Now you have ideas for a premium product, need help getting leads to sell this to? For getting leads to promote your product or service, check out this incredible tool: Domain Lead Pro.

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How Offering A Premium Support Service Can Increase Your Profits And Margins

You’ve probably bought electronics before and been offered the purchase of an additional warranty. Or maybe you’ve purchased furniture before and been provided with a white glove service to deliver and set up your new couch.

These are all examples of premium support services that can have huge profit margins, so even if only a smaller percentage of customers take you upon them, they can add a lot to your bottom line.

Some of these premium support services can be at little to no cost to you. For instance, one business we’ve seen had a warranty offer where you could get free replacement charger cables forever on your phone, if they ever fail, for a short one-time extra fee as long as you cover the small shipping and handling fee. However, these cables have such huge margins anyway that the small S&H fee covered the cost of the wires and the shipping. The “warranty” that was sold was essentially 100% pure profit, despite how it would appear to be an excellent deal for the buyers (paying $5 for S&H instead of $29 for a new cable sounds like and is a pretty good deal).

You can even sell access to one-on-one help, a Facebook group page for extra (and faster) use, etc. Some of these offers you can put together in a few minutes, yet some people will naturally buy them just because they think they might have a use for it one day.

Another example would be offering faster support, faster shipping, faster service, etc. All of these can have enormous margins for little to no extra work!

So brainstorm at least a couple of extra premium support services that you can offer your buyers (like additional warranties, faster support, faster service, etc.) that come with huge margins despite not increasing your costs much, if at all.

To find more tweaks that could drastically change and increase your business, check out our business analyzing tool here BizFire’s Free Business Analyzer and Growth Tool.

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How To Sell To Other Businesses

Business to marketing seems like a foreign language to many people trying it for the first time. The consumer markets seem so much plainer and more manageable. After all, we’re dealing with everyday people. With businesses, we feel we are dealing with some mysterious entity or some divine VIP, a thing whose persona is foreign to everything we know in the everyday human consciousness.

The reality that most people miss, and it’s a well-kept secret, businesses are people. They are decision-makers, executives, highly paid company officers, and even midgrade managers. At the end of the day, though, they are people; selling to other businesses is no different than selling to people, except that you have to consider the kind of person you’re selling to. Much of this involves trying to get into a person’s head. What does a business owner or manager need or want? What things will improve their lives, and more importantly, the operations of their business? Answering these questions is the first key to selling to other businesses.

1: Identify Your VIP

The first step in creating a solid pitch for your product and service is considering your VIP; there may be more than one to consider depending on how the decisions are made. You have to know who you’re selling to and consider how your business can benefit them personally. As we discussed, you’re dealing with real people, and they take their own needs and desires into consideration and their roles in serving the more significant needs of the company. Is your contact a buyer, a manager, or a business owner?

Depending on who you’re speaking to, you’ll want to come with ideas and features about what you have to offer and how it makes their lives easy and benefits their employer.

2: Don’t Just Sell, Give Them Something They Can Use

Whoever your VIP may be, you can expect that someone has found them too, and they probably get multiple pitches a day for what you have to offer. A simple letter with a sales pitch is no longer enough to draw people in anymore. Because of this, you want to attach your sales pitch to something they can use. Many companies do this by offering white papers. White papers may be written as guides on important industry topics and trends and may even highlight the industry’s problems. This can be accompanied by a pitch explaining how you offer a solution. Either way, the white papers are accessible and valuable, so there’s no harm in reading.

Writing influential white papers isn’t easy, but it can be done.

3: Start With Value Over Price

When you’re making a pitch to any business, you may find yourselves in the middle of a bidding war. Too many entrepreneurs focus only on their prices as a way to put their best foot forward. While pricing certainly is important, it’s far more vital to highlight the value your product has to offer. What can your product do that other can’t. Can it save the company time or money even while requiring an investment? Can it make life easier for managers or help improve employee morale and productivity?

When you’re making your bid, don’t advertise that you are cheap. If anything, this will raise red flags if it’s all you have to offer.

4: Highlight The Business Benefits

Whether in consumer to consumer or business to business marketing, even professionals have made this terrible mistake in copywriting. Never tell someone about the features of what you have to offer. Parts are boring, and no one wants to hear you list them all day long. They want to know how what you have to offer is going to solve a common problem. Just don’t tell them, “My computers have a lot of RAM”, but instead consider, “Are you tired of losing valuable company time and money waiting for your computers to load? Your upload, download, and processing speeds will be through the roof with our CPUs high RAM capability. You’ll save time, money, and your business will be moving at lightning speed when processing your data!”

Benefits are everything. Nobody wants to know what you can do; everyone wants to see what you can do. “For me”

5: Make it Easy To Act

Your call to action (CTA) is the grand finale of any pitch you write. It needs to be dazzling and out of the park, but more importantly, it needs to be easy to act upon. Links in emails should be significant, though not obnoxious, and easy to see and click on, and MUST NOT BE BROKEN OR INACCURATE. Contact info should be prominent, accurate, and very visible. Like it or not, nobody likes a hassle. If your final pitch is hard to act on, even a little, or your lead finds it hard to get in touch, you may lose your sale to someone else out of sheer convenience.

6: Gather Leads
This probably should have been the first step, but you need to gather solid prospective leads to sell to. It means nothing if you have the most excellent product in the world, and killer sales pitch to back it up, and no relevant people to sell it to. Gathering leads can be tricky but made much easier by programs like Macro leads that help you organize, streamline, and even somewhat automate the process.

 

Powerful New System Gives You The 4 Best Ways To Profit
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How Affiliate Programs Are A Great Way To Bring In More Sales With Less Effort

Want a way to make sales without paying for any ads and with zero risk of losing money in doing so? The obvious answer is a big YES, but very few business owners take advantage of running their affiliate programs, which can do precisely that!

Affiliate programs are where you offer others a cut of any sale that they send your way. When this is done online, there is traditionally particular “affiliate links” that they get from you. When they send people through those links that later buy from your site, they’d get credited for and paid a percentage of the sale. You can do a similar concept offline just by letting others refer your prospects directly (and manually crediting them) or even by handing out special “unique” coupon codes to others to hand out to their prospects. Hence, you know where they came from. It could be a special coupon that you hand out, with a code or ID on it, so you know where it came from. Regardless, in either case, you only pay them after a sale is made, which makes it virtually risk-free for you.

If you go the online route, there are various places you can sign-up to have your offers on their networks, like Clickbank.com, Amazon.com (which is great to sell on just by itself), CJ.com, etc., as they can instantly let affiliates sign-up for and start promoting your offers. Alternatively, there are also private affiliate programs/scripts out there that you can get free or relatively cheap to run your affiliate program without needing another network.

Regardless of which route you go, don’t expect to magically get many affiliates signing up and promoting your offer without you raising a finger. It can take some work to reach out and recruit these affiliates to contact them, enabling you. It’s best to reach out to those you can also help in return first and make sure that you genuinely have a great converting offer with good payouts to make your offer attractive to these affiliates.

So consider creating an affiliate program and recruiting affiliates to help promote your offers at little to no risk to you. Make sure that you have attractive offers and payouts and that you proactively reach out to the best affiliate prospects out there.

Liked this strategy? For more tips to increase your sales, check out this book, 50 Marketing Tips & Tricks Learned After $100 Million in Sales Over 20 Years!.

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Five Marketing Tips To Drastically Improve Your Sales

Over time, consumers have become highly conscious of the marketing strategies being used by businesses all over. Most consumers can differentiate between an authentic company and one that is exaggerated and excited through artificial marketing. As a result, people tend to spend their hard-earned earnings on very particular products and brands.

In such a highly competitive business environment, businesses face the difficulty of increasing their sales, or even worse, maintaining a steady sales income. As a result, the capital of such companies starts dwindling within a few years, and it can lead to the catastrophic failure of their business model.

If you want to keep your head above those choppy waters, you need to consider the following five marketing tips.
These tips should be adopted by all businesses to improve their sales drastically:

1. Identify The Market And The Problems.

Not enough can be said of the great importance in choosing an appropriate market for the kind of business you run. After you’ve established your business, it’s essential to find your desired customers’ problems in that Market. Then you need to analyze those market problems in detail. Then you need to figure out exactly how your business solves that problem and sell that solution. Your business should emphasize developing modern, durable, and unique solutions to customers’ issues.

It should go without saying that your business’s products and services must possess the highest quality. However, offering premium quality is not enough. It absolutely must stand out from the crowd to make the customer fall in love with your business.

2. Develop A Unique Selling Proposition

Your business must have some unique selling proposition (USP) to make it stand out from your competition. If you keep offering the same services and products as your competitors in the Market, your business will have fewer chances of surviving in harsh business conditions. You should research your competitive companies and offer more advantages to your customers to keep them hooked to your company’s services.

Moreover, with the launch of different businesses daily, it has become difficult to establish a loyal customer base. Steady and continuous communication with your customers is vital to keep your business and new products fresh in their minds. You should take feedback from your customers and adapt your workings and services according to their requirements.

3. Effective Social Media Marketing

As often stated in all marketing strategies, social media has become an integral part of marketing for businesses. It is now considered the best advertisement tool for companies because you can target specific markets, areas, and people via an active social media marketing campaign. Moreover, you can get better advertising for a fraction of the cost of other marketing techniques and advertising platforms.

You can form good relations with your potential and existing customers and keep them updated about your business and any new products through social media platforms. Social media can also be used to answer your customers’ queries quickly and get good reviews from your customers. Authentic and live comments from other customers will encourage the audience of your social media pages to avail of your products or services, leading to a drastic improvement in sales.

Other advantages of social media include:

• It provides various channels for your business to sell your products. Many social media pages now allow you to sell directly from your Facebook page to facilitate your social media consumers and increase sales.
• It is highly cost-efficient to run a social media page and keep customers engaged and updated.
• Customer retention is improved via social media by keeping customers engaged and informed

4. Select An Appropriate Price

Selecting the right price for a product or a service can be more complex than expected for many. However, it is necessary to remember that your targeted customers should be affordable at your set price. Market and audience research (https://marketingland.com/research-audience-90118) and targeting play a considerable role in this case.

You can research your competitors (https://www.intechnic.com/blog/top-ten-tools-to-research-your-competition-on-the-web/) and analyze the reasons behind the prices set by them. Try to set the price with minimum profits during the first few months of the business until it has found its footing in the Market. After establishing a loyal customer base, you can revise the charges appropriately according to market conditions.

5. Customer Retention

Targeting new customers should not be the only focus of the companies as retaining an old customer is also essential to establish a loyal customer base and increase sales quickly. There are many ways to target customer retention, for instance, by connecting with your customers on social media or through blogging and email up to date to keep them informed on updates and special offers. Many companies also retain customers by creating rewards programs that provide your most loyal customers with exclusive deals and reward them with special offers and discounts for shopping at your store.

If you want to read more about marketing tips, check out the 50 Marketing Tips & Tricks Learned After $100 Million in Sales Over 20 Years! For a detailed explanation of the marketing strategies.