How Offering A Premium Support Service Can Increase Your Profits And Margins

You’ve probably bought electronics before and been offered the purchase of an additional warranty. Or maybe you’ve purchased furniture before and been provided with a white glove service to deliver and set up your new couch.

These are all examples of premium support services that can have huge profit margins, so even if only a smaller percentage of customers take you upon them, they can add a lot to your bottom line.

Some of these premium support services can be at little to no cost to you. For instance, one business we’ve seen had a warranty offer where you could get free replacement charger cables forever on your phone, if they ever fail, for a short one-time extra fee as long as you cover the small shipping and handling fee. However, these cables have such huge margins anyway that the small S&H fee covered the cost of the wires and the shipping. The “warranty” that was sold was essentially 100% pure profit, despite how it would appear to be an excellent deal for the buyers (paying $5 for S&H instead of $29 for a new cable sounds like and is a pretty good deal).

You can even sell access to one-on-one help, a Facebook group page for extra (and faster) use, etc. Some of these offers you can put together in a few minutes, yet some people will naturally buy them just because they think they might have a use for it one day.

Another example would be offering faster support, faster shipping, faster service, etc. All of these can have enormous margins for little to no extra work!

So brainstorm at least a couple of extra premium support services that you can offer your buyers (like additional warranties, faster support, faster service, etc.) that come with huge margins despite not increasing your costs much, if at all.

To find more tweaks that could drastically change and increase your business, check out our business analyzing tool here BizFire’s Free Business Analyzer and Growth Tool.

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