Category: web traffic generation

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How To Create A Better Funnel For Your Business?

Every entrepreneur is well familiar with the importance of marketing in today’s era of extreme competition. Marketing through various channels has become essential to make sure a business is able to thrive in the market. Without a proper marketing strategy, a company will not be able to gain new customers and expand their reach.

Are you looking for tips and techniques to create better sales funnel for your business? If so, you are in the right place.

What Is A Sales Funnel?

A sales funnel is a marketing concept that provides a schematic of the process through which a customer goes through while making a purchase. The term ‘funnel’ is used as an analogy because most of the people who know about a business are its potential customers and represent the top, most significant part of the funnel. This might also be described as your “warm market” and may include those who are on the fence about your brand, or barely even giving it a thought. These people are on top. The people who can be described as committed customers are likely much fewer than those who are simply familiar with your brand. They represent the bottom part of the funnel.

The following are the five essential steps in constructing an excellent sales funnel for your business:

1. An Attractive Landing Page

The landing page of your company’s website is the first and best chance of impressing your potential customers. It should reflect the best qualities of your business and convince the customers to utilize your products and services. An excellent landing page is the one that will encourage the readers to sign-up for updates or notifications from your website. In this way, you can establish a regular and continuous interaction with your potential customers, allowing you to work them into different parts your funnel.

2. Give Front-End Offers

An enticing front-end offer should be made clear and visible on the front page of your website. The offers should be adapted to the market’s requirements, consumers mindset, and modern marketing trends. This strategy is often called the “pre-selling” as at this stage of the funnel; you are convincing your potential customers to buy your products or services.

3. Add Back-End Offers (Upselling)

An option of expanding the shopping cart should be provided to the customers at the back end. It means that the customers who have just bought or are about to buy a product or service from your business should be given the option of upgrading their order. For instance, you can create a unique offer that will provide even more benefits to the customers at an affordable cost. The strategy of upselling is often used in the funnels to enhance sales.

4. Downselling

The option of downselling is the opposite of the upselling strategy. The technique is essential in the selling funnel as it facilitates the customers’ experience with your business. Many companies make the mistake of thinking downselling to be a failure of the business or as a negative step.

However, it is important to make sure people with strict budget constraints can utilize your services efficiently. The budget of your customers can keep changing due to many reasons, so your business should be considerate towards your customers by providing cheaper and reasonable offers, including the option of downselling.

5. Steady Marketing

The last important strategy of designing an efficient sales funnel is to keep your marketing steady. It is essential to follow up with your latest customers, take feedback from them, and make sure they are happy with your products and services.

To establish a good relationship with your customers, you can offer a rewards program for your customers. Different packages and offers can be introduced under this program which will keep the customers coming to meet a specific threshold of the program and get rewards from your business. Moreover, you will be able to keep the customers informed about new deals of the business and increase sales.

The five steps listed above are some of the many strategies that can be adopted by the firms to develop a better sales funnel. Other than these steps, every business should evaluate the type of their business and the targeted audience to select appropriate strategies to create a funnel for the business.

If you need help in marketing your business and creating a better sales funnel for your business, you can check out the BizFire’s Free Funnel Maker & Analyzer program to get help in this whole process. It makes your funnel strategies so much easier.

BizFire Funnel Maker

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How To Sell To Other Businesses

Business to marketing seems like a foreign language to many people who are trying it for the first time. The consumer markets seems so much plainer and easier, after all, we’re dealing with every day people. With businesses we feel we are dealing with some mysterious entity or some divine VIP, a thing whose persona is foreign to everything we knew in the every day human consciousness.

The reality that most people miss, and it’s a well-kept secret, businesses are people. They are decision makers, executives, highly paid company officers, and even midgrade managers. At the end of the day though, they are people, selling to other businesses is no different than selling to people, except that you have to consider the kind of person you’re selling to. Much of this involves trying to get into a person’s head. What does a business owner or manager need and/or want? What things will improve their lives, and more importantly, the operations of their business? Answering these questions is the first key to selling to other businesses.

1: Identify Your VIP

The first step in creating a strong pitch for your product and service is considering your VIP, there may be more than one to consider depending on how the decisions are made. You have to know who you’re selling to and then consider how your business can benefit them personally. As we discussed, you’re dealing with real people, and they taking their own needs and desires into consideration as well as their roles in serving the greater needs of the company. Is your contact a buyer, a manger, or a business owner?

Depending on who you’re speaking to, you’ll want to come with ideas and features about what you have to offer and how it makes their lives easy as well benefiting their employer.

2: Don’t Just Sell, Give Them Something They Can Use

Whoever your VIP may be, you can expect that someone has found them too, and they probably get multiple pitches a day for what you have to offer. A simple letter with a sales pitch is no longer enough to draw people in anymore. Because of this, you want to attach your sales pitch to something they can use. Many companies do this by offering white papers. White papers may be written as guides on important industry topics and trends, and may even highlight problems the industry is facing. This can be accompanied by a pitch explaining how you offer a solution. Either way the white papers are free and useful, so there’s no harm in reading.

Writing effective white papers isn’t easy, but it can be done.

3: Start With Value Over Price

When you’re making a pitch to any business, you may find yourselves in the middle of a bidding war. Too many entrepreneurs focus in only on their prices as a way to put their best foot forward. While pricing certainly is important, it’s far more vital to highlight the value your product has to offer. What can your product do that others can’t. Can it save the company time or money even while requiring an investment? Can it make life easier for managers or help improve employee morale and productivity?

When you’re making your bid don’t advertise that you are cheap. If anything this will raise red flags if it’s all you have to offer.

4: Highlight The Business Benefits

Whether it’s in consumer to consumer or business to business marketing, even professionals have made this terrible mistake in copy-writing. Never just tell someone about the features of what you have to offer. Features are boring and no one wants to hear you list them all day long. They want to know how what you have to offer is going to solve a common problem. Just don’t tell them “My computers have a lot of RAM” but instead consider, “Are you tired of losing valuable company time and money waiting for your computers to load? With our CPUs high RAM capability your upload, download, and processing speeds will be through the roof. You’ll save time, money, and your business will be moving at lightning speed when processing your data!”

Benefits are everything. Nobody wants to know what you can do, everyone wants to know what you can do “For me”

5: Make it Easy To Act

Your call to action (CTA) is the grand finale of any pitch you write. It needs be dazzling and out of the park, but more importantly, it needs to be easy to act upon. Links in emails should be large, thought not obnoxious, and easy to see and click on, and MUST NOT BE BROKEN OR INACCURATE. Contact info should be prominent, accurate, and very visible. Like it or not, nobody likes a hassle. If your final pitch is hard to act on, even a little, or your lead finds it hard to get in touch you may lose your sale to someone else out of sheer convenience.

6: Gather Leads
This probably should have been the first step, but you need to gather solid prospective leads to sell to. It means nothing if you have the greatest product in the world and killer sales pitch to back it up, and no relevant people to sell it to. Gathering leads can be tricky, but made much easier by programs like Macroleads that help you organize, streamline, and even somewhat automate the process.

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Starting an Online Business: Tips for Creating Your Website and Blog


One of the first things that you need to do when starting an online business is building your own website and blog. These are the sites where you’ll send interested parties to. As they’ll represent your coaching business in the World Wide Web, making them extremely effective and attractive is non-negotiable. Below are some amazing tips on how you can make this happen:
First, choose an attractive, memorable domain name. Be very creative when choosing your domain name as this will have a direct impact on the amount of traffic that you’re going to attract later on. It must be witty, keyword-rich, short, and memorable. Make a list of those keywords that are closely related to your niche and mix match them until you find something that really sounds good. Check if other people have chosen the name. If not, go ahead and register it right away. If yes, see if the owner is selling the domain name; you might just get lucky.
Get inspirations from top websites. Do your research and create a list of top websites that are known for their designs to get inspiration. Just keep in mind that you cannot copy them all the way. Know their common denominators and see if you can apply those things on your own website.
Keep it simple and elegant. If you think that loading your website with too many graphics and blinking texts will help you attract traffic, you better think again. Doing these will make your website look amateurish. Let me tell you now that online users hate these and pop up windows and scrolling texts. So, just make your website and blog look clean and nice. Also, make it easy to navigate. Your visitors should easily find the buttons that they’re looking for and they shouldn’t need to click more than a couple of times to get to the information they need.
Get help. If you think that you lack the needed technical skills, look for people who can help you. Go to freelancing sites where you can easily find freelance web designers. Make sure you work with somebody who has proven track record. Although this would mean paying for the service, you’ll surely benefit from someone’s expertise and experience and that could be a huge thing.
Make your blog and website very informative and useful. Making your website look visually appealing isn’t enough. If you want your prospects to stay longer, you have to give them exactly what they’re looking for – useful, unique information.
Make it search engine-friendly. Check the latest algorithms of major search engines to figure out what they’re considering when they’re assigning page ranking. Keep these in mind when designing your website, when writing and optimizing it content, and when deciding on the elements that you’re going to use. Grabbing a nice spot on Google is always a good thing for ebusiness owners like you as this will automatically mean more qualified traffic for your website.

Article Source:  Tips for Creating Your Website and Blog


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F-O-C-U-S – Follow One Course Until Successful

What are your traffic secrets? What secret strategy are you using? How are you getting leads? Why am I so overwhelmed? I just posted 3 blogs and no one signed up. I don’t know how to do that. I don’t have the money. I don’t have the time. Why isn’t anything working for me?
Why isn’t it working? Probably because you are not focused. If you are a newbie you probably suck at what you are doing (you will get better). Maybe you want someone to do it for you. Maybe you think there is one Magic Pill that will drive all the traffic to your site and you just sit back and collect the big bucks.
Follow One Course – It Takes Time
Truthfully, have you taken the time to learn the skills necessary to be successful in this online business world? It took time for you to learn your job, ride a bike, be a parent, learn how to swim. It took time for you to learn how to walk. Plus you could not run until you learned how to walk. You don’t remember but you sucked at walking first. Falling all over the place and laughing. Ask your parents!
Athletes take the time to train so they can make it to college, the pros, and the Olympics. Fire Fighters and Police Officers take the time to learn the skills to rescue, protect, and serve. So why do you think you can just plug-in and achieve riches without learning any skills in this industry?
Follow One Course Now!
Focus now! Follow One Course Until Successful. Yesterday my team held a Google Hangout. It was a mastermind of six and seven-figure income earners speaking on their keys to success.
The main ingredient to their recipe of achievement… FOCUS! They are focused on building their business. Some of my team mates are scattered, confused, overwhelmed, and they don’t know why. They are in 15 different programs. Attending the next pre-launch. Quitting when something doesn’t work in 5 minutes.
Machine gun tactics only work in war. Shooting all your bullets without aiming is foolish. Jack of All Trades and master of none is never a winning formula. The person who can do it all is usually doing it alone and making less than everyone who has mastered a skill. I speak from experience. When I wasn’t focused I wasted time and thousands of dollars trying to find that secret.
When it comes to marketing online and direct sales in our industry… I tell my team to Follow One Course Until Successful. When it comes to marketing and advertising focus on 2-4 strategies only. Anymore than that and you are spreading yourself thin and you get overwhelmed.
Follow One Course Tips
  • Focus on building your primary business. Don’t chase the shiny new objects that promises you push button traffic (while you sell their push button traffic products) Forget the pre-launches, re-launches, and new opportunity of the week. The deal of a lifetime happens every week in this business.

  • Learn how to create your own traffic sources. Whether its paid or free marketing. Learn this skill and put it to use. It doesn’t matter where you learn it from.
  • When you master a marketing skill it will open other opportunities for joint ventures, partnerships, and you will be able to tap into someone else’s skills and leverage your time and money. That’s the true secret. A Quarterback doesn’t throw the ball to himself. He uses other people’s skills to score.
  • Set a schedule and stick to it. Nothing happens until it is scheduled. You show up on time for your job and stay there until you finish. Now do the same for your business. Scheduled your reading, trainings, and events.
  • Attend events in your industry. There is nothing like learning in person and masterminding with people who share the same interest in business as you. You all have something in common and the word T.E.A.M. Together Everyone Achieves More comes into place. You can build relationships that last for years.
  • Finally… DO NOT QUIT! Push until something happens. Get clear on your end result. I repeat one more time. Follow One Course Until Successful. Don’t get distracted. Build your primary business. Nothing should make you change lanes. Quitting is never an option.