How To Build A List of Customers You Can Market To Over And Over Again: The Benefits of A Membership Program

A membership program is where your customers sign up, either for free or for a fee, to be part of a community or elite club. As an incentive to sign up they often receive special discounts, invites to product launches, early access and other rewards. The benefit to you is that by offering incentives and rewarding customers’ loyalty, you encourage them to keep coming back to you and buying from your business. You also have the benefit of beginning to build a list of clients that you can regularly market to and offer deals to.

For example, if you have an online store and sell health food products, you could create a VIP membership program for customers, where one of the main benefits is free shipping. You could also offer special deals, such as a free gift (perhaps a sample of a new product you want to promote) with each purchase over $30. The free shipping encourages people to join your VIP Membership Program, now allowing you to continue to regularly market to them, and the free gift with purchase offer incentivizes them to purchase from you.

For another example, if you sell a weight loss course online, you could have a free or paid upsell Facebook group page where they can more easily reach you, interact with others, ask questions pertaining to their own weight loss journey, etc.. This has two main benefits: 1) It can increase the chance that they’ll see future messages / marketing from you (like via Facebook) and 2) It can be a super easy upsell that you can add without any extra real work on your part to initially make it! For instance, you can sell access and include the ability to ask you any question and get a response from an expert, which in the eyes of a lot of prospects can be a huge value. However, to you, it might be something super easy that you might do anyway (answering your customers) but now you can get paid for it!

So consider creating a membership program, where your customers become part of a community, and receive special benefits, (for example, free shipping, early access to sales, special deals, free gifts with purchase). This allows you to start to build a list of leads and customers to market to and also encourages customers to continue to purchase from you.

For other strategies on how to build a customer database and other great marketing tips, check out this book here 50 Marketing Tips & Tricks Learned After $100 Million in Sales Over 20 Years!

Why Some Businesses Fail?

Business is a complex concept that many fail to grasp. A business only emerges to be successful if it is implemented after thorough planning with passion, discipline, and after a great deal of research. Sustaining a business can become extremely difficult after a certain period of time due to budget constraints and poor planning. According to a survey, in the USA alone, 70% of new businesses take a hit within a decade of their conception.

A truly successful business is not one that booms and experiences a short and vibrant period of success. A truly successful company is one that enjoys the sustainable success that lasts long term and withstands the test of time. Many business owners make the mistake of ignoring critical issues during the first few years, which in turn damages the business operations down the road in later years, and sometimes it’s too late for the problem to be fixed.

A number of reasons can lead to your business becoming a failure. Some of the common reasons are:

1. Weak Leadership

Strong and effective leadership is important in ensuring the success of your business. An ineffective leader ends up micromanaging the employees and will try to control all aspects of the company. Unfortunately, a poor leader will fail to understand that for one man, that is simply not possible. As a result, the business environment starts to crumble. A good leader is the one that imparts knowledge to the workers and tries to give specific duties to responsible people. A good leader knows how to delegate so that every aspect of that business gets taken care of quickly and efficiently.

In new businesses, there are many different requirements and responsibility for different departments, and this can be difficult to the manager at first. Unseasoned leaders are overwhelmed by juggling so many responsibilities and challenges and cave under the stress they can bring. Leaders need to be strong, bold, and unafraid of making quick, but calculated decisions. Good leaders also pay attention to details and are constantly looking for means of improvement. Without good, solid leadership, it doesn’t matter how much money a business has or good a product it offers, it will fail.
If you don’t plan for the long-haul, your business will fail before it even begins.

2. Lack Of Long-Term Investment

A far-reaching, powerful, long-term vision is essential for a good business. Many businesses make the mistake of getting overexcited during the first few years as soon as they start earning money. As a result, they often fail to develop long term strategies for growth and don’t make investments in the future, clinging instead to immediate profits. Such an attitude in business will inevitably lead to poor quality products, stagnant growth and innovation, and customers who will eventually lose business. The customer base will diminish and the business will fail.

3. Lack Of Market Research

Thorough planning and research are needed at the time of launching a business. A primary reason that leads to business failure is that it gets launched without proper research and does not target a specific market. Market research is vital and should be conducted before you even think about starting a business. Even if a business enjoys success for a short period of time, ultimately, it is bound to crash without any kind of research. Without conducting research beforehand, a business might as well be stumbling around blind. How can you expect to succeed in business if you don’t know anything about your hopeful customers?

A successful business is defined by the ability to predict the consumer’s requirements and behaviours. With this knowledge, they can then deliver products and services that perfectly fit the needs and desires of the needs of the customers they want. You don’t necessarily have to have a unique or incredible product. What you do need is to able to offer premium quality to customers who are looking for something from you in particular.

Collecting and analyzing information about market trends and procedures is important in keeping your business ahead of your competitors by offering new products, services, and deals to keep up.

4. Lack Of Customer Retention

Many businesses ignore customer retention strategies because they keep focusing on finding new customers. However, it is a counterproductive strategy because old and loyal customers are important not only in increasing the sales of a business, but also popularizing it through good reviews and word-of-mouth. Not only that but old customers are easier, and cheaper to keep, compared to the process of finding new ones.

5. No Expansion Or Personal Growth

Growth does not only mean establishing a business in different locations or expanding operations. It means you also need to keep your business inspiring and innovative. Fresh talent should be welcomed in your business because they bring a lot of modern and fresh ideas to improve your business. Moreover, leaders of a business should also keep attending different seminars and training sessions to make sure they are keeping up with the times and adopting the latest entrepreneurship strategies.

If you want a deep examination of things that may be holding your business down, you also should be considering looking into programs like BizFire’s Free Business Analyzer and Growth ToolTOOL, which may provide many valuable insights in a fraction of the time.

BizFire Funnel Maker

Six Steps To Create A New Paradigm

Six Steps To Create A New Paradigm
Do you desire more in your life? Do you desire more peace of mind? Are you willing to take action? Are you willing to commit to the process of creating a new paradigm?
If the answer to each question is unequivocal, ‘Yes,’ you can be confident that you will be successful in stepping into a new paradigm. If the answer to one of these questions is ambivalence, hesitation, confusion, or lack of enthusiasm, then you need to discover the underlying cause.
If you answered unequivocally, ‘Yes,’ you have accomplished half the process of creating a new paradigm.
Six Steps To A New Paradigm:
The following steps will ensure your ability to step into the paradigm you desire.
Debunk old assumptions and adopt new approaches to problem-solving, instead of doing what you have done.
Actively seek new opportunities, instead of managing those you routinely have.
Risk the possibility of being exposed and/or vulnerable, instead of protecting your pride and power.
Ask for you what you desire, instead o what you think others want to give you.
‘March to your own drummer’ and ‘Toot your own horn’ to ensure others know what you are capable of, instead o hoping your efforts will be noticed.
Speak your truth, instead of biting your lip, because, you might ruffle feathers or subject yourself to criticism.
Pause now. Imagine in great detail the new paradigm you desire.
Next, take the first step-debunk the old assumptions (negative thoughts)-i.e. ‘It is difficult.’ ‘What if… ?’ ‘If only… ‘ ‘I can’t because… ‘ add the negative thoughts you usually put forth. If you have difficulty debunking your old assumptions, there is no shame or guilt in seeking professional help to eliminate negative and limiting beliefs.
When you manage each step without adding negative thoughts to the equation, you will reach your goal more quickly than you thought. Enjoy the journey.

                                                                                                                                       

Article Source: Six Steps To Create a New Paradigm

                                                                                                                                                                   

EBook Publishing – A Step by Step Guide for New Authors

EBook Publishing – A Step By Step Guide For New Authors

As every business has its own set of “guidelines for success,” so does eBook publishing. While it isn’t wrong to think you can make money from publishing your ebooks, it does require attention to certain details in order to be successful. Here is a guide to assist new authors with planning a good strategy for eBook publishing:
As a beginner it is wise to set small consistent goals, as you take your first steps into the eBook publishing field. Start with writing an eBook on a topic that interests you. Choose a niche that you can write on easily.
Do some homework, researching topics of personal interest. Create unique quality content that is thought-provoking and interesting. Remember “content is king” and if the content you provide doesn’t grab your attention, it definitely won’t interest your readers.
Ebooks are generally shorter than print books, so test out your first eBook with an easy 5-15 pages. Later experiment with more, like 30 pages. Once your work is completed publish your eBook on several of the top rated free eBook publishing sites such as Amazon’s Kindle and Barnes and Noble’s Nook.
Once published, it will be essential to put effort into marketing your ebook. Promote your eBook through email, article marketing and social media. Create pages at social networking sites and share a link to your eBook with a short description.
Send the links with an announcement to your friends, and request they pass it on to their friends. Thus you will create a network of readers. These initial steps pave the way for others to notice your ebook and purchase.
Once you succeed in capturing the attention of readers, tackle the next step of eBook publishing. Create a website or blog to cover various topics of interest to your readers. A great way to target this is to do a short survey, asking your existing readers what they are interested in learning more about.
Spend a little more time on research; check various review sites where your topics are discussed before you start your follow-up work. Leave an opening for updating your material with a follow-up ebook in the future. Ask your readers to post their comments to give you a flow of feedback. This helps you understand positive and negative aspects of your work. Once through this second step you definitely will have expanded your network of readers.
Now is the time to get committed to your writing and making some money. You are now ready to create more eBooks for this niche to which your readers have already have expressed interest. Collect more information about your topic and complete your next ebook.
Meanwhile, check for eBook publishing and outsourcing sites that offer services such as editing, formatting, designing and marketing. Discuss fees and royalties. Once your ebook is completed and published, it will be time to take advantage of the groundwork that you laid, with your network of readers.
Price your eBook reasonably, and promote it among your network of readers. Though it might take a while to see returns, as your work attracts more readers you will begin to see economic success.

How You Can Write Your Own EBook Quickly

How You Can Write Your Own eBook Quickly

In this article I am going to share with you how you can write your own ebook really quickly. Product creation doesn’t need to be hard or difficult and it doesn’t need to take a lot of time either!
You might be thinking – how is it possible to write an ebook quickly. Well if you follow my tips in this article then you will be able to write your own ebook a lot quicker than you might have thought at first!
1. The Outline For Your Ebook
First of all you need an outline. So what are you going to write about in your ebook? What is your topic going to be?
Write down 10 headings of things that people need to know in order to learn what you are going to write about.
Now underneath those 10 headings write down the steps that someone needs to take in order to learn about each of those headings.
This is your outline and it will look something like this:
  • Heading 1
  • Step 1
  • Step 2
  • Step 3
  • Heading 2
  • Step 1
  • Step 2
  • Step 3 etc.
You might have 5 steps for one of your headings – just write down as many steps as you can think of.
2. Padding Out Your Ebook
Once you have your outline you can begin to pad things out. Just write about each of those steps going through them one by one. You can do this all at one sitting because you have in front of you an outline of everything you need to write about all broken down in simple steps.
This is much easier than starting to write an ebook with a blank piece of paper in front of you!
3. Formatting Your Ebook
Now when you format your ebook to create your table of contents it becomes really easy because your main heading will be your heading 1, heading 2, etc. and the subheadings will be your step 1, step 2, etc.
Once you have written the document you can then export it as a PDF document using free software such as open office.
By following the tips in this article you will discover how easy it is to write an ebook and you will be able to create them must faster. Not only that, but your ebook will be written in an easy to follow and read format as your outline enables you to write everything in a step by step logical process.

Tax Benefits For Sole Traders Working From Home In UK

Working from home is growing more and more popular.
After all, when you’re just starting up in business, why take on the cost of having an office?
And it makes it much easier to fit round family commitments.
But are there any tax reliefs available when you work all, or part of your time, at home? After all, you’re being kind to the environment by not commuting, and if your business was office-based then you’d be able to claim the costs of that office as part of your business expenses.
The answer is yes, reliefs are available!
But what are they and how do you claim them?
Here on the FreeAgent blog our latest mini-series of tax articles is going to deal with working from home, and we’re going to start with sole traders.
If your business is a partnership or a limited company, we’ll cover those soon!

How much do you work at home?

Different home-based business owners spend different amounts of their time working from home.
If you’re a piano teacher, you may spend some time teaching your pupils at your home, but you might also spend time giving piano lessons in a school, or playing the piano for ballet classes at the local dance academy.
But if you’re a jobbing gardener, the only business activity you’re likely to do at home is to write up your business books.

How much of your home do you use for your business?

Yet again, every home-based business will be different.
If you’re a writer, you’ll probably have one room designated as your study and you’ll mostly work there. But on a fine day you might want to take your work out into the garden and tap away on your laptop in the sun (just watch out for low-flying pigeons).
A home-based accountant might work in a study but meet and greet clients in their living-room.
It depends on you, your home and your business!

HM Revenue’s view

The good news is that HM Revenue accept that every sole trader who works at home some or all of the time, will have a different set-up.
So, when you work at home, you’re allowed to take a proportion of all your home running costs and put those into your expenses, so that they reduce your profit and you pay less tax.

How is the proportion worked out?

HM Revenue know that when you’re home-based, you won’t get different bills for your business and private running costs. The Electricity Board won’t send you two bills, one for your business electricity and the other for your private electricity. So HM Revenue are happy for you to work out a proportion of your total running costs.
HM Revenue suggest you work out what proportion to use depending on how much of your home you use for business at all, and how much you’re using that part of your home for business use as opposed to private use. 
For example:
I live in a house with 10 rooms.
Of those rooms, I work sometimes in my office and sometimes in my living-room, on my computer. The office is also used for hobby use as a music-room, and I estimate that I use it for business 85% of the time. The living-room is only rarely used for business, I’d estimate 10%.
(HM Revenue are happy to accept a reasonable estimate of business use. They don’t expect you to sit with a ticking time-clock totting up how much time you spend working in each room.)
I receive an electricity bill for £123.69. How do I work out the business element of that?
Divide into number of rooms: 123.69 / 10 = £12.37 for each room
Office use: £12.37 x 85% = £10.51
Living-room use: £12.37 x 10% = £1.24
Both rooms: £10.51 + £1.24 = £11.79
So I would put £11.79 into my accounts under “Use of Home”.
That’s a sample calculation based on the number of rooms in a house and the amount of use each room gets.
You might alternatively choose to work out the proportion based on floor area of each room. If you’re a home-based photographer with a large studio-cum-darkroom, and you use a lot of electricity in that room, then you could use floor area to work out the split between business and private use, if you think that’ll be fairer.
Just be prepared to justify how you’ve worked out the proportion if HM Revenue come calling.

What costs can I claim a percentage of?

Use the proportion to work out a percentage of your:
  • Council tax
  • Home insurance, unless your business is covered by a separate policy
  • Mortgage interest (not repayments of the capital, you can’t claim any of that)
  • Rent, if you rent your home from a landlord (as a sole trader you can’t claim to rent a room from yourself)
  • General household repairs and maintenance, for example repairs to the roof (but you can’t claim for redecoration to a room that has no business use)
  • Water rates, unless your business use of home is “minor” – e.g. you’re a jobbing gardener writing up your books at home. Because HM Revenue don’t think you’d use extra water for that, they won’t let you claim any.
Other costs you could include are:
  • Business telephone calls
  • A proportion of your landline rental, based on the ratio of business to private calls that you make (assuming you’re using one landline for both business and private calls)
  • A proportion of your broadband, based on the ratio of business to private Internet use
HM Revenue give information and examples about these costs on their website. These links are to manuals written for tax staff, so if you need anything translating from the jargon, please ask!

Are there any pitfalls to be aware of?

Yes.
Above I mentioned that I don’t use either my office or my living-room 100% for business. That’s very important.
Normally you don’t pay capital gains tax when you sell your main home. It’s exempt.
But if you use any part of your home just for business, then the exemption covering the main home will not apply to that part of your home – and you could have to pay capital gains tax. 
If, instead of using my office as a music-room as well, I just used it for business, then if and when my husband and I come to sell our home, I would at the very least have to do a capital gains tax calculation to see if I had any tax to pay on that room.
So if you run your business from home, try not to use any room just for business – and try and be able to prove that if you can.
For example, if HM Revenue came knocking at my front door, I could justify that the office is a music-room too by showing them my piano set up in there.

Do I get any tax relief for not polluting the environment by commuting?

Out of luck! There’s no relief for that – although there should be if cyclists get tax relief! Let’s start a campaign!
Disclaimer: As ever this article is no substitute for professional advice tailored to your own situation.  If in doubt, ask your accountant!

Provide Value While Building Your Business

Chilling the Tough Sell
Have you ever before strolled into a retail store, or possibly more currently into a car dealership and quickly been surrounded by sales staff attempting to drive you into a decision to make a purchase? It really is extremely aggravating. It’s a let down. It’s tough to be in a product sales business of any type. To do it best you have to walk a delicate balance somewhere between informative, interested or straight up manipulative.

A recent study regarding electronic
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Great Content Means More Traffic And Sales

Just what Generates Good Content for Marketing?
No doubt you’ve heard it a million times, Content is King. When it is all said and done, however, that assertion leaves many wanting to know just what exactly makes the difference between fantastic content material or terrible material. It’s actually a shady region which can be unique for various types of web sites. For promotion, there are various needs for great written content, and those will be the facets I’ll focus on here.
It’s Not What
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Fours Keys to Killer Articles

4 Secrets to Beneficial Blog Articles
Most people know how to produce a web log. This is a relatively new communication method in the entire grand system associated with traditional media , but in the world of Net correspondence , it really has been in existence a while , and even from the very first moment in time personal blogs sprang into existence , they caught on much like wildfire. They were actually simpler to generate than websites , presented a foundation to get viewpoints and
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The Answer is YES!

Can One Actually Earn Money Online?

You hear about this all the time, however after that the old adage , if it sounds too good to be true , it likely is, goes off in your thoughts. That’s not real truth talking , this is panic. Fear of the unfamiliar , the fear of failure. The reality is regular people generate income online everyday , 365 days a year , yet another little truth is there is not any such thing as a weekend break when you begin being self-employed , especially from home. If

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