How can you price your product in a way that psychologically impacts your customer into believing they’re getting a great deal? When people see the difference, between your normal price and your sales price, it influences their decision to purchase. By having a “normal” price listed it creates the impression that the deal they are getting is awesome. They’re getting all this value at a price that is way less than “normal”. People love to believe they are getting a bargain and by listing both your normal and sale price side by side, it highlights the value they’re getting for their money.

For example, when you list your pricing, write it as, “Normally $197 — Only $97 Today!”

You can also come up with reasons to have such discounts listed. These reasons can be mentioned next to the discounted price as well. These could be things like a holiday special, inventory closeout, end of year special pricing, manager’s special, etc.. Any reason works and makes it seem like a legitimate deal that customers have to take advantage of.

Remember, people love a bargain. So create the perception of a great deal by listing your “normal” price next to your sales price (eg, “Normally $197 — Only $97 Today!”). Also consider names for special deals just to have a reason for that deal (like a holiday discount or manager’s special).

For more great pricing strategies, as well as little-known marketing tricks, check out this book: 50 Marketing Tips & Tricks Learned After $100 Million in Sales Over 20 Years!.

1. If you don’t yet know what topic your product will be about then this is obviously the first thing to decide. Find out what kind of topics your market need help with. Make a list of those topics and then choose one that you know a lot about and would be able to help other people with.


2. Once you have chosen your topic break that down into as many sub topics as you can think of that people need to know in order to fully understand that main topic.
3. Now go back to those sub topics and list three steps that someone needs to take to understand that sub topic.
4. Once you have done that you can then begin writing. Below each of the three steps that you have listed underneath the subtopics just begin writing about those steps. This prevents you from getting overloaded and not knowing where to start by breaking your topic down into smaller and smaller parts.
5. Once you have finished writing you can check that your e-book flows from one sub topic to the next. When you are happy that it flows you can then assign each sub topic as a chapter in your e-book.
6. The three steps underneath each sub topic could be a subheading for that particular chapter if that would help the reader.
7. You then need to add an introduction at the beginning of your e-book which outlines what you are covering and what people can expect to learn from your product.
8. At the end you need some kind of conclusion or summary chapter with points that people can take away and implement to improve or achieve what they want to.
9. Now go back and proof read your e-book and ask some other people to read it for you as sometimes when you have written something yourself you don’t often spot errors.
10. Once you are happy that your e-book read well and there are no errors in it then you can convert it into a PDF document. I use Open Office for this. And then upload that PDF to your website.

Writing Your First (Kindle) EBook – 6 DOs 3 DON’Ts